Emerald Expositions, the largest operator of business-to-business trade shows in the United States, operates shows in all of the industries mentioned above, as well as many others.
“Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.”
— Michael Vo, Director, Emerald Expositions
Provide a seamless user experience by connecting fragmented processes
Deliver integrations faster and with more accurate data
Create a foundation for predictive analytics
Reduce manual workflows and enhance efficiency for business units
Eliminate manual processes and improve business analytics for sales and marketing staff
Standardize reporting across 50+ trade shows while saving time for IT
Bring in data from various sources using Informatica Intelligent Cloud Services
Integrates order entry system with Salesforce for centralized data management
Enables predictive analytics while eliminating the need for customized SQL commands
Helped sales and marketing improve efficiency and increase revenues
Improved accuracy for operational reporting and business analytics
Reduced total cost of ownership for IT
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