Emerald Expositions, the largest operator of business-to-business trade shows in the United States, operates shows in all of the industries mentioned above, as well as many others.
“Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.”
Michael Vo
Business Need
- Provide a seamless user experience by connecting fragmented processes
- Create a foundation for predictive analytics
- Deliver integrations faster and with more accurate data
Challenges
- Reduce manual workflows and enhance efficiency for business units
- Standardize reporting across 50+ trade shows while saving time for IT
- Eliminate manual processes and improve business analytics for sales and marketing staff
Solutions & Results
- Bring in data from various sources using Informatica Intelligent Cloud Services
- Enables predictive analytics while eliminating the need for customized SQL commands
- Improved accuracy for operational reporting and business analytics
- Integrates order entry system with Salesforce for centralized data management
- Helped sales and marketing improve efficiency and increase revenues
- Reduced total cost of ownership for IT
