Emerald Expositions
Emerald Expositions, the largest operator of business-to-business trade shows in the United States, operates shows in all of the industries mentioned above, as well as many others.
“Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.”
— Michael Vo, Director, Emerald Expositions
Business Need
Provide a seamless user experience by connecting fragmented processes
Deliver integrations faster and with more accurate data
Create a foundation for predictive analytics
Challenges
Reduce manual workflows and enhance efficiency for business units
Eliminate manual processes and improve business analytics for sales and marketing staff
Standardize reporting across 50+ trade shows while saving time for IT
Solutions & Results
Bring in data from various sources using Informatica Intelligent Cloud Services
Integrates order entry system with Salesforce for centralized data management
Enables predictive analytics while eliminating the need for customized SQL commands
Helped sales and marketing improve efficiency and increase revenues
Improved accuracy for operational reporting and business analytics
Reduced total cost of ownership for IT
Products & Services
Informatica Intelligent Cloud Services
A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture.
Informatica Cloud Application Integration
Reimagine your data, API, and application integration in a multi-cloud and hybrid world
Success Stories
Santa Fe Relocation
Moving People: Revolutionizing Global Relocation Services with Cloud Integration
Carbonite
Leading business continuity solutions provider uses Informatica Cloud to share relevant and trustworthy Salesforce.com information in real-time.
