In Europe, the GDPR now provides a legal basis for data subjects to gain more control over their personal data. Many organisations have initially responded to the GDPR with the regulators in mind, not the data subjects. However, approximately three quarters of people state they are only willing to share personal data with organisations they trust. If you cannot demonstrate responsibility and trust with personal data, data subjects may start taking their business to more trustworthy competitors.
Join Monica McDonnell from Informatica and Poslovna inteligencija as they discuss why responsible management of personal data is becoming crucial, and how to build GDPR compliance into customer experience initiatives, including: