Driving Rich, Trusted Product Content at Scale With PIM
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Make sure your customers have the detailed, trusted product information they demand to inform their purchasing decisions, no matter how or where they want to receive it.
“PPG Paint Information Management: Fueling Global Market Needs” explores paint manufacturer PPG’s business and technical best practices for managing and delivering rich product content for omnichannel commerce worldwide:
- Implementing a globally scoped product information management (PIM) solution
- Managing product information more efficiently across brands, channels, and countries
- Leveraging PIM to increase customer interaction and engagement
Dirk Zwart, AC/PMC EMEA Systems Consultant, PPG
Ilse Goverts-van Kesteren, Business Excellence Manager & Data Governance Manager, PPG
Antonia Renner, Principal Solutions Marketing Manager, Informatica