Creating a Better and More Effective Customer 360 Data Strategy

Are you getting the most from your customer data? To compete in today’s dynamic markets, organizations must build sustainable, enterprise-wide Customer 360 data strategies.

Download the Eckerson Group’s white paper, “A Maturity Model for Customer 360 Data Strategies: Unifying, Analyzing and Governing Customer Data,” to assess and improve your organization’s Customer 360 data management strategy:

  • Why marketing and data teams need integrated and consistent views of the customer
  • How sales and marketing teams can use the same 360-degree view of the customer to improve satisfaction and loyalty
  • Best practices for unifying diverse datasets and managing quality with AI and machine learning

 

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Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

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Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.