A business case for master data management (MDM) is more than just a justification to invest in your data. It serves to document and align the organization around both the financial implications as well as the operational aspects of a 360-degree view of your data.
Consequently, the business case you create should consider the qualitative as well as the quantitative impacts. Having worked with more than 200 clients, Stephan Zoder, Senior Director, Industry Consulting at Informatica will review:
- The need for a business case
- The essential components
- Major pitfalls
- Best practices
In this webinar, you will hear how to succeed in building your business case for a strategic data management initiative.