Free Trial
Contact us

A Business Case for Customer Data Management

Getting Buy-In for a Data Strategy that Fuels Great Customer Experiences

Businesses today compete on customer experience, and great customer experiences require great data. So you need to present your organization's leaders with a compelling argument about the business value of customer data management.

"A Business Case for Customer Data Management" is a free practical guide to winning the executive support your customer data strategy needs to help it succeed company-wide. You will learn:

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • How to align the business benefits of a trusted customer view with your organization's customer initiative priorities
  • What information you need from IT and business stakeholders to support your business case
  • How to quantify potential costs, benefits, and ROI for a customer data strategy

This step-by-step guide will help you prove to stakeholders that customer data management is invaluable for driving great customer experiences.