Founded in 1913 in Zürich, Switzerland, Elektro-Material is the market leader in business-to-business (B2B) Swiss electrical wholesale, offering smart home technology, lighting products, household appliances, tools and safety equipment, solar panels, and e-mobility solutions for electric vehicles.
“We’ve doubled our sales through digital channels in the past two years, and Informatica MDM - Product 360 played a big role in driving that achievement. We can be certain customers have all the information they need to make a confident purchase.”
Business Need
- Feed legacy ERP system with high-quality product data
- Use a web client to make data available to more stakeholders
- Import structured data in BMEcat format
Challenges
- Offer customers rich product information through any channel, thereby increasing sales and ability to compete with improved B2C shopping experiences
- Enable a five-person team to continue to manage product data for 300,000 SKUs without outside assistance or additional headcount
- Improve time to market by onboarding suppliers and products faster and with less manual effort
Solutions & Results
- Doubled digital channel sales volume in just two years by providing customers with complete and accurate sets of product attributes and images
- Positions product data team to handle an 8x increase in product data within the next year
- Enables 4x faster launches of new products and onboarding of entire product catalogs from 900 suppliers in hours versus months
