Transform Insights into Customer Joy

Unparalleled customer experiences need intelligent data

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Why intelligent data matters to CX more than ever

Data-driven CX creates joy through more relevant interactions—making people’s lives easier. By connecting data across your business, you can uncover insights, improve marketing outcomes, and create lasting relationships.

KEY BENEFITS

How a data-driven CX strategy benefits your business

A complete, contextual understanding of your customers comes from highly connected data.

Create seamless experiences
Acquire, grow and retain the right customers and accounts across every channel by uncovering data insights from every click, swipe, and chat.
Drive meaningful engagement
Personalize digital interactions with more relevant marketing segmentation, product recommendations, account management, and ecommerce.
Grow customer loyalty and retention
Understand what customers are looking for and what they want in order to create relationships that last, resulting in less churn and higher trust.

CUSTOMER SUCCESS

JDRF Uses Data to Help Improve Lives.

“With Informatica, we’re taking control of our data to become the premier global diabetes therapy accelerator so we can make life-changing breakthroughs possible sooner.”

Sri Mishra

CTO, JDRF

Goal

Drive personalized engagement and relationship management, make strategic, data-driven decisions, and increase productivity to meet future needs for fundraising, research, and advocacy

Solution

Informatica MDM – Customer 360 creates a single view of supporter and location domains and synchronizes that data with operational systems.

Results

Up to 40 percent productivity improvement and Increased conversion rates through personalized, omnichannel supporter experiences.
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On-Demand Webinar

CX Perspectives: The Future of Banking and CX

CX expert Blake Morgan and Ana Delgado, CXO at Union Bank of the Philippines, share innovations in customer centricity.

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ANALYST REPORTS, EBOOKS AND MORE

Create data-driven Customer Experiences

eBook

Guida per i marketer alla customer experience (CX) |

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Podcast

5 Ways Nonprofits Can Use Data to Drive the Supporter Experience

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page

A Maturity Model for Customer 360 Data Strategies

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Infographic

5 B2B Use Cases for a Customer Data Platform to Grow Revenue and Shorten Sales Cycles

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Blog

The Customer Experience Hierarchy

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White Paper

Creazione della RFP ideale per la tua piattaforma dati dei clienti

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Passaggio del dito

PRODUCTS

Related products for customer experience

Learn how these products can help you power meaningful engagement, drive customer loyalty, and accelerate your transformation strategies with trusted customer data.

Customer 360 Insights

Una piattaforma di dati intelligente in grado di trasformare, segmentare e analizzare le informazioni sui clienti.
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Product 360 (PIM)

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Cloud Customer 360 for Salesforce

Elimina le imprecisioni relative ai dati di account e contatti in Salesforce per costruire rapporti più intelligenti con i clienti.
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Master Data Management

Delivers reliable business-critical data so you can optimize operations and make informed decisions.
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Informatica Data Quality

Ottieni dati puliti e affidabili, in modo che tutti i tuoi progetti soddisfino gli obiettivi aziendali.
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We help organizations across industries thrive. See how.

SEE CUSTOMER SUCCESS STORIES