Why intelligent data matters to CX more than ever
Data-driven CX creates joy through more relevant interactions—making people’s lives easier. By connecting data across your business, you can uncover insights, improve marketing outcomes, and create lasting relationships.
KEY BENEFITS
How a data-driven CX strategy benefits your business
A complete, contextual understanding of your customers comes from highly connected data.
CUSTOMER SUCCESS
JDRF Uses Data to Help Improve Lives.
“With Informatica, we’re taking control of our data to become the premier global diabetes therapy accelerator so we can make life-changing breakthroughs possible sooner.”
Goal
Drive personalized engagement and relationship management, make strategic, data-driven decisions, and increase productivity to meet future needs for fundraising, research, and advocacy
Solution
Informatica MDM – Customer 360 creates a single view of supporter and location domains and synchronizes that data with operational systems.
Results
Up to 40 percent productivity improvement and Increased conversion rates through personalized, omnichannel supporter experiences.
On-Demand Webinar
CX Perspectives: The Future of Banking and CX
CX expert Blake Morgan and Ana Delgado, CXO at Union Bank of the Philippines, share innovations in customer centricity.
ANALYST REPORTS, EBOOKS AND MORE
Create data-driven Customer Experiences
5 B2B Use Cases for a Customer Data Platform to Grow Revenue and Shorten Sales Cycles
Download nowInfographic
5 B2B Use Cases for a Customer Data Platform to Grow Revenue and Shorten Sales Cycles
PRODUCTS
Related products for customer experience
Learn how these products can help you power meaningful engagement, drive customer loyalty, and accelerate your transformation strategies with trusted customer data.
Customer 360 Insights
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Cloud Customer 360 for Salesforce
Master Data Management
Informatica Data Quality
We help organizations across industries thrive. See how.
