Creating a Better and More Effective Customer 360 Data Strategy

Are you getting the most from your customer data? To compete in today’s dynamic markets, organizations must build sustainable, enterprise-wide Customer 360 data strategies.

Download the Eckerson Group’s white paper, “A Maturity Model for Customer 360 Data Strategies: Unifying, Analyzing and Governing Customer Data,” to assess and improve your organization’s Customer 360 data management strategy:

  • Why marketing and data teams need integrated and consistent views of the customer
  • How sales and marketing teams can use the same 360-degree view of the customer to improve satisfaction and loyalty
  • Best practices for unifying diverse datasets and managing quality with AI and machine learning

 

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