Project Management Institute (PMI)

Project Management Institute (PMI) is the world's leading association for the project management profession.

“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”

Lance Dionne

Data Quality and Master Data Lead, Project Management Institute
Business Need
  • Build better member profiles to increase engagement and value
  • Support CRM modernization within 90 days
  • Use a cloud solution to speed deployment and reduce costs
Challenges
  • Deliver a valuable, engaging, and personalized member experience by better understanding our members
  • Capture member demographics to provide relevant services and offer in-person services located in proximity to members
  • Streamline acquisition and application integrations to accelerate PMI's business and digital transformation
Solutions & Results
  • Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems
  • Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.
  • Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service
  • Achieved an order-of-magnitude improvement in customer data
  • Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community
  • Established a scalable and flexible foundation to support significant global growth
  • Established a comprehensive view of member data to guide the personalized functionality of the digital platform

Products & Services

Informatica MDM – Customer 360 Solution

顧客情報の戦略的な管理と安全な共有を通じて、顧客体験を強化

Informatica Intelligent Cloud Services

iPaaSのイメージを刷新し、エンドツーエンドの重要なクラウドデータ管理とマイクロサービスアーキテクチャまでを網羅

Informatica Data as a Service

検証済みのエンリッチ化した連絡先データに基づき、自信を持って顧客とコミュニケーション

Informatica Data Quality

Deliver clean, trusted data so all your projects meet your business objectives, regardless of the size, format, or platform of your data.

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