Celcom Axiata Berhad

Celcom Axiata Berhad is the leading telecommunications provider in Malaysia, with more than 8 million subscribers and extensive mobile networks covering over 90% of the population. Part of Axiata Group Berhad, the company is undergoing a massive transformation from traditional mobile provider to converged digital operator — ushering in a new era of connectivity.

“Informatica AI and ML capabilities have greatly improved our intelligent data governance processes. As an example, one report which previously took more than 150 man hours to create, now takes a fraction of the time.”

Jacky Cheong

Head of Enterprise Data Governance, Celcom Axiata Berhad

Goals

Strengthen information governance to become an innovative digital organization driven by trusted data
Improve data quality through automation to reclaim employee time for more strategic tasks

Make smarter business decisions and ensure regulatory compliance with faster reporting
Creating a data driven culture whereby the organizations prioritizes data insights, quality and rules, which is pivotal in creating an accountability model of Data Owner & Stewardship

Solutions & Results

Use Informatica Axon Data Governance tool to build a foundation for enterprise data governance defense and offence model, where enterprise dashboards are available to monitor the data assets
Proactively monitor and improve data quality of critical Data Elements and customer data in source systems and data lake which has been onboarded into Axon
Sets foundations to enable data protection, Risk and Privacy management for data asset helping Celcom become a more trusted brand
Helps Celcom transform data into rich insights to create more monetization opportunities and the analytics insights will create meaningful customer experiences

Enable enterprise-wide data discovery by classifying and organizing data assets with Informatica Enterprise Data Catalog and assigned ownership, KPI, policy and process workflow
Speeds up data deduplication with data quality check up to 30x faster, consequently driving faster decision making with governed data
Identify poor quality data in existing systems and trigger remediation to improve overall customer data quality

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