Kmart Australia

Founded in 1969, Kmart Australia Limited is an Australian chain of retail stores owned by Wesfarmers, with annual sales of more than AUD$5 billion. It has more than 30,000 employees and operates 234 stores across Australia and New Zealand, with its head office located in Mulgrave, Melbourne.

“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”

Emma Toop

Online Strategic Initiatives Manager, Kmart Australia

Business Need

Enhance online customer experience as quickly as possible
Integrate with external vendors and agencies

Load and manage diverse and changing online product data

Challenges

Grow the business by opening digital channels and moving the full product catalog online
Enable a small product management team to be more efficient while improving data quality

Launch products faster across all channels, in both B2C and B2B environments

Solutions & Results

Streamline and centralize product information management with Informatica MDM - Product 360
Empower team to share accurate product information using Informatica Data Quality to automate data checks and governance
Quadrupling online sales by introducing products 4x faster and moving beyond B2C into B2B

Use Informatica MDM - Product 360 to speed product introductions to all channels
Moved 98% of the company’s product range online, representing 45,000+ SKUs
Improving product data quality while sustaining a 3x increase in team’s overall productivity

VIEW THE PDF

Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

LEARN MORE