Informatica Announces “INFORM” New Worldwide Partner Program

Program helps partners deliver expanded skills to support customers

REDWOOD CITY, Calif., February 04, 2008 -  Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software, today announced the launch of its new worldwide partner program, INFORM. Comprising a comprehensive set of programs and services to help Alliance Partners develop and promote solutions in conjunction with Informatica, INFORM is designed to make it even easier for organizations to collaborate with Informatica in bringing the benefits of total enterprise data integration and quality to their customers around the globe.

The INFORM program builds on Informatica’s long-standing Alliance Program, introducing new formalized engagement models, a new tiered structure offering a variety of ways to work with Informatica, and a new partner portal called beINFORMed for around-the-clock access to enablement, demo and evaluation, lead management, and informational assets. The program’s three partnership tiers—Foundation, Elite and Global—provide mounting levels of benefits to partners, corresponding to their level of commitment to Informatica. Integral to the new program are new alliance management resources and an all-new alliance management structure aimed at driving closer, more efficient, and more productive collaborations.

"INFORM manifests Informatica's commitment to working closely with leading software, system integration and technology partners to deliver innovative end-to-end solutions," said Harry Gould, senior vice president, worldwide alliances, Informatica. "Partners play a pivotal role in Informatica's continued success and leadership, and we have an extensive and loyal network of over 300 partners that continues to expand. When designing INFORM, we listened carefully to partners and have created a program aligned precisely to their needs. We have now made it easier to be an effective Informatica partner, and easier for partners to step up their commitments, obtain commensurate benefits and deliver even more value to customers."

"Teradata has been an Informatica partner since 2000. Through our partnership, we have been able to develop several significant and repeatable solutions based on Informatica software, and have worked together across hundreds of data integration deployments," said Miles Stephenson of Teradata Corporation. "The INFORM program demonstrates just how much Informatica values its partners and their input.  As an INFORM global partner, we look forward to continuing to leverage Informatica's extensive data integration expertise, inventiveness and resources to help drive customer success."

beINFORMed partner portal
All three levels of partnership have access to Informatica direct sales teams and to the full spectrum of resources delivered through the new beINFORMed portal. These resources include partner enablement assets that span a wide range of product education and training options. Included is access to Informatica's eLearning training system, which allows partners to personalize their learning plans, assess their Informatica skills and take advantage of the same education courses that Informatica customers enjoy. The services also encompass access to technical enablement resources, demo and evaluation software, a secure lead registration and management system, the ability to self-manage demo license renewals as well as various other valuable resources necessary for successful partnering with Informatica.

Additionally, beINFORMed provides online lead management capabilities. These include joint sales opportunity registration and reporting, joint pipeline management and reporting, and influence fee tracking. The portal also provides self-service access to Informatica's extensive technical and marketing information resources, covering all Informatica products and services. 

Partner support for INFORM
Designed with their input and feedback, Informatica partners are enthusiastic in their support for the new INFORM program.

"Effective use of the organizations data assets is a key organizational priority for our customers. Our long and fruitful association with Informatica has helped us consistently deliver accurate business insights to our customers through effective data integration solutions," said Vivek Bhasin, vice president, eBusiness & Business Intelligence of Wipro. "We have successfully partnered with Informatica in multiple engagements with our global customers. Informatica has consistently demonstrated its commitment to partners and the new INFORM program increases that commitment even further. We look forward to the new program which will enable us to enhance our effectiveness in meeting the increasingly complex and critical data integration challenges of our customers."

"As a leading international provider of end to end IT Solutions and Services, Atos Origin chooses its partners and vendors carefully. Informatica not only provides us and our clients with best-of-breed data integration technologies, but also with access to the expertise in terms of training and additional technical skills that are critical in creating a seamless integrated solution," said Andrew Stevenson, Head of  Practices for Atos Origin. "There is growing market demand for data integration and data quality implementations that can help transform disparate information environments into a single, trusted business system. Partnering with Informatica has given us a solid technical platform and knowledge base on which to create these implementations."

"In today's enterprise data management arena, it's not enough just to have a deep knowledge of available technical tools; we also need also need deep insight into the strategies of our vendors. Informatica has provided this insight," said Norm Mackay, Vice President of Fujitsu Consulting. "This important element enables Fujitsu Consulting to develop and deliver high impact, high value and differentiated business intelligence solutions to our clients."

For full details on the INFORM partner program, beINFORMed and information on how to join, please visit

About Informatica

Informatica Corporation (NASDAQ: INFA) the leading independent provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,950 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call + 1 650 385 5000 (1-800-653-9871 in the U.S.), or visit


Note: Informatica, Informatica beINFORMed and Informatica INFORM are registered trademarks or trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.