Informatica Data Quality Named Market Winner In CRM Market Awards Program

Leading CRM Publication Honors Informatica Solution with Highest Data Quality Award

REDWOOD CITY, Calif., August 03, 2010 -  Informatica Corporation (NASDAQ: INFA), the world’s number one independent provider of enterprise data integration software, today announced that Informatica Data Quality has been awarded the “Market Winner” in CRM Magazine’s 2010 CRM Market Awards. This award marks the second consecutive year that Informatica Data Quality has been honored in CRM Magazine’s award program. Winners of the 2010 CRM Market Awards were announced this week at the CRM Evolution 2010 Conference at the Marriott Marquis in New York.

With its ninth annual CRM Market Awards, CRM Magazine honors the vendors, consultants and end-user companies that focus on customer relationships and customer experience through the sophisticated integration of people, processes and technologies. In each of 10 categories, the magazine named one Market Winner, denoting the highest score compared to its peers. Recipients were determined through an extensive three-month process and a proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments and scores reflecting customer satisfaction.

“In a period marked by economic and sustainability concerns, innovation and agility are the factors that separate the leaders from the laggards,” said the editors of the magazine, in a statement released at the CRM Evolution event at the Marriott Marquis in New York. “They’re traits shared by every recipient of the 2010 CRM Market Awards, and we congratulate them not only for their achievements over the past year but in particular for their obvious dedication to the success of their customers.”

With a strong and proven track record of enabling successful enterprise data quality projects, Informatica offers a full data quality lifecycle applied to Data Integration, Master Data Management (MDM) and Customer Relationship Management (CRM) initiatives with its market leading Identity Resolution, Data Explorer and Data Quality products. Informatica continues to cross sell its Data Quality portfolio into its existing customer base as it broadens its presence in supporting all stages of the data integration lifecycle. Informatica uniquely offers a unified platform for data quality and data integration that delivers timely, trustworthy and relevant data.

“To be called out among our competitors as the top data quality solution is quite an honor,” said Ivan Chong, executive vice president, Data Quality, Informatica. “Being recognized two years in a row is a testament to our innovation and dedication to delivering a superior solution that provides true business value for our customers.”

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About Informatica

Informatica Corporation (NASDAQ: INFA) is the world’s number one independent leader in data integration software. The Informatica Platform provides organizations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 4,100 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the internet cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica,Informatica Data Quality, Informatica Data Explorer and Informatica Identity Resolution are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.