Master Complex Product Data with Product 360 SaaS

Meet the growing demand for high-quality product data with an agile, 360° view

Last Published: Jul 12, 2022 |
Antonia Renner
Antonia Renner

Sr. Principal Solutions Marketing Manager

Meet the growing demand for high-quality product data with an agile, 360° view

Consumer shopping behavior has changed a lot over the past two years. This change in behavior has accelerated changes for digital commerce. Take grocery shopping as an example. According to Dan Frommer’s annual Consumer Trends report,1 60 percent of consumers now prefer to buy groceries online. Then there's the significant growth of marketplaces such as Amazon, Google or eBay. These digital commerce platforms now account for nearly two-thirds (62.5%) of global e-commerce.2

These trends are causing organizations to rethink how they manage product information. They're making investments in capabilities. They're rethinking their data management strategies. And they’re doing this because they know that they need to become more agile and more responsive to changing markets. One way that organizations can achieve these goals is to change the way they manage product data. Whether B2B or B2C, managing product data is top of mind for any organization producing, selling or distributing products.

Mastering high-quality product data can be challenging for many reasons. Data can be incomplete, outdated, duplicated or scattered across different siloed source systems. Enabling informed decisions and analytics requires trusted, 360-degree view of product information. So organizations need a way to share and reuse clean, up-to-date data — even when that data comes from ERPs, PLMs or departmental datasheets.

Announcing Informatica Product 360 SaaS

We introduced the intelligent, all-in-one Informatica Product 360 SaaS at Informatica World 2022. A modern and agile cloud-native solution, Product 360 SaaS creates a single source of truth for all your product master data. You can take data from multiple systems and cleanse, consolidate, relate and synchronize it into a single and trusted data source. You can then publish that data to consuming systems. Product 360 SaaS delivers product data that’s trusted, complete, consistent and governed.

Benefits of Product 360 SaaS

  • Improve product mastering with the benefit of a trusted, single-product information view
  • Realize rapid time to value for product data management with minimal cost and effort
  • Address emerging needs with the flexibility, scalability and agility of a cloud-native solution
  • Deploy with confidence backed by award-winning services, partnerships and certifications
  • Quicker time to market with a turnkey, configurable, easy-to-use, cloud-native solution

Informatica’s Product 360 SaaS solution consists of:

  • A configurable user interface that makes it easy to explore, visualize and steward master data
  • The ability to customize settings for content enrichment and approval workflows with human task interaction
  • Out-of-the-box user interfaces that enable rapid application configuration and tailoring for specific industries
  • Built-in intelligence and orchestration with AI-driven data matching
  • Embedded data integration at any latency with Informatica’s best-in-class iPaaS capabilities
  • Flexible and modular microservices architecture for seamless scalability and upgradeability
Product 360 SaaS is preconfigured for product mastering, to match, merge and consolidate product data from various sources Product 360 SaaS is preconfigured for product mastering, to match, merge and consolidate product data from various sources


Key Features of Product 360 SaaS

Product 360 SaaS is a reimagined, efficient and modern MDM system. It’s designed to be simple and intelligent from the data model up. Product 360 SaaS benefits from the Informatica Intelligent Data Management Cloud. It offers everything you need to move data from source systems, process it and publish to downstream consuming systems. Its powerful, customizable features include:

  • The ability to easily extend the data model to your needs and onboard data in any latency
  • Capabilities to verify, standardize and enrich product data
  • Intelligence to match and merge product records
  • The ability to govern, steward and collaborate on product master data
  • Adherence to the highest security standards for cloud setups

To learn more, download the datasheet and register for the "Meet the Experts: Product 360 SaaS" webinar.

1 Daniel Frommer, Consumer Trends: 2022
2 Digital Commerce 360, “What are the top online marketplaces?” Jessica Young, February 25, 2022


First Published: Jun 30, 2022