As we kick off the much-anticipated start of 2021, I am excited to share Informatica’s latest game-changing innovation: Customer 360 Software as a Service (SaaS). Leveraging more than 25 years of experience and innovation, we are redefining the capabilities of modern MDM with an all-in-one approach while maintaining the comprehensiveness and power that made us the leader in master data management.
The solution, which became generally available December 19, 2020, provides customer data management capabilities needed to build an efficient foundation for discovery, operations, insights, and analytics that drive smoother, personalized, authentic, and relevant customer engagement. As digitization impacts companies of every size, we are introducing simple, predictable, consumption-based pricing to fit any budget.
Here are three reasons to celebrate Customer 360 SaaS:
Customer experience is constantly evolving with new touchpoints and engagement models compounding existing data fragmentation challenges. Data is siloed across a heterogeneous architecture and technology landscape resulting in a fragmented view of customer. With an all-in-one approach, Informatica is making it easy to procure, implement, manage and use customer data via a trusted, multi-tenant cloud environment.
SaaS has been around for some time; however, all SaaS solutions are not created equal. We leveraged game changing technologies like cloud-native computing, AI/ML, and graph technologies as design principles to build the most modern Customer 360 SaaS solution.
Customer 360 powers customer-centric use cases including streamlined customer on-boarding, application modernization, and improved customer engagement across any channel. Features of the solution include:
Customer 360 SaaS exemplifies the art of the possible in midst of extraordinary circumstances. The Informatica team worked side-by-side (virtually) on this groundbreaking release that will help organizations gain a better understanding of their customers while benefiting from the flexibility, reliability, and extensibility of a cloud platform approach.
To learn more, join me at Informatica’s Customer 360 Summit to hear from product experts, Informatica clients and industry leaders. Watch the on-demand session now.