Want to empower the entire organization — including non-technical business users — with a no-code, low-code platform to build, monitor and maintain integrations and APIs? Here’s how.

The Race Against Digital Disruption

Think about this for a moment: We’ve witnessed the transformation from analog to digital over the last decade. That said, digital transformation is not just about technology changes. It’s about how technology changes the fundamental ways business is done.

Companies are moving towards a hybrid, multi-cloud IT environment, using a variety of software as a service (SaaS), platform as a service (PaaS) and infrastructure as a service (IaaS) solutions. They are adopting SaaS applications like Salesforce, Oracle NetSuite, Workday and Marketo while also turning to public clouds like Amazon Web Services (AWS), Microsoft Azure and Google Cloud to update their data.

In the age of digital transformation, competition has intensified. No one wants to be left behind or risk going out of business. Organizations strive to become more data-centric, data-connected and data-driven. They are also seeking to automate complex business processes and connect all aspects of their enterprise, including applications, systems, data centers, cloud data warehouses, devices and people, to maximize efficiency and cost-effectiveness. However, this is a challenging endeavor in a rapidly changing technological landscape.

The Not-So-Secret Catalyst for Digital Transformation

Cloud plays a crucial role in how companies adapt to digital transformation. How? Cloud gives enterprises agility, so they can pivot quickly, evolve their strategies at every turn, respond immediately to customer demands and market changes and operate more efficiently. Cloud also eliminates the upfront capital expense of buying hardware and software while removing the burden of software setup, maintenance and upgrades.

With cloud, you can scale services up and down to fit your needs, scaling on demand to support fluctuating workloads — without worrying about infrastructure costs, resource planning or maintenance. To help protect data, applications and infrastructure from potential threats, cloud also offers policies and technologies that strengthen security.

But perhaps most importantly, cloud enables companies to innovate their business models with the slew of benefits it offers over on-premises technology: flexibility, data democracy, cost-effectiveness, continuous updates, mobility and collaboration — to name a few.

As enterprises implement digital transformation initiatives, automation continues to be the catalyst for success. Enterprises need to adopt automation strategies to automate complex business processes.

Think Moving to Cloud Simplifies Application and Data Management? Think Again.

Moving to the cloud doesn’t solve digital transformation's data and application integration and management challenges. It amplifies them — exponentially. When transitioning to the cloud, managing and integrating data and applications becomes more challenging because of the large amount of data produced by multiple SaaS applications and the constant emergence of new data formats. As a result, data is dispersed across systems, making it more challenging to manage, connect and synchronize various applications and data sources.

Using traditional data and application integration techniques designed for legacy on-premises data warehouses will not work for cloud-based systems if you need to collect, store and integrate large amounts of diverse data from multiple sources.

Accurate data transfer and workflow design are crucial to automate business processes in the cloud. A low-code/no-code platform is recommended. With an integration platform as a service (iPaaS), enterprises can integrate applications and technologies for better customer and employee experiences.

How Next-Gen iPaaS Empowers Enterprises to Meet the Demands of Data-Driven Transformation

While companies face an onslaught of data and application integration and automation challenges, they have many options to consider. These options can include:

  • Customized hand-coded integrations,
  • On-premises integration tools
  • Standalone or proprietary platform-specific integration tools
  • A cloud-based integration and process automation platform, such as an iPaaS solution

To comfortably navigate between on-premises and cloud systems without disrupting your current IT infrastructure, it's recommended to adopt a hybrid, multi-cloud IT environment. This approach also allows you to curate, connect, store and analyze different data types for faster and better data-driven decision-making. To effectively tackle the challenges of application integration, automation and data integration for data-driven transformation, consider using next-gen iPaaS technology. Keeping it simple is key.

Fuel Digital Transformation with Performance, Scalability, Flexibility and Reliability

Designed for any user, an iPaaS delivers capabilities beyond basic data and application integration, supporting simple to sophisticated integration patterns for hybrid and multi-cloud data management and automation management for automating complex business processes. To keep your organization agile, efficient and ready to tackle today’s requirements and future business needs, iPaaS offers:

  • Expanded self-service access for a variety of technical and non-technical users, not just developers
  • Flexible tools to manage and address a broad range of use cases, such as cloud data warehousing, automation, data and application integration, partner data exchange and business process integration
  • Self-service wizard builders to design business process automation and integration patterns by integrating data and disparate applications in the cloud, hybrid and multi-cloud business environment at any latency and scale
  • Automated process workflows to orchestrate business processes in real time and manage APIs effectively

Support Many Unique and Next-Gen Integration Patterns, All Data Types and Personas for a Multi-Cloud, Hybrid World

And you can do all that for any data across on-premises systems and cloud.

New and unique patterns with next-gen iPaaS

New and unique patterns with next-gen iPaaS

Next-Generation iPaaS

Informatica iPaaS is a comprehensive solution for data integration and application integration in multi-cloud data environments. It's designed to quickly deliver and scale data to meet the demands of even the most complex use cases.

Our integration platform simplifies integration and data management with a customizable microservices architecture. It offers a modern user experience and advanced integration patterns, connecting all data types across cloud, hybrid cloud and on-premises environments. Our iPaaS is powered by the CLAIRE® engine, which uses AI and machine learning to automate and accelerate tasks. It serves both IT and business users, enabling business innovation.

Key Features

Cloud Data Integration

Automate and speed up your workloads to cloud data warehouses with out-of-the-box solution templates tailored for cloud data warehouses like Amazon Redshift, Microsoft Azure Synapse Analytics, Google BigQuery and Snowflake.

Cloud Application Integration

Enables end-to-end hyperautomation by automating complex business processes and integrates applications for real-time data management use cases that span cloud and on-premises applications (e.g., Salesforce, NetSuite, Marketo, SAP).

API Center

Develop, publish, manage, monitor, deprecate and consume APIs to orchestrate business processes that span multiple clouds and on-premises systems within and outside your firewalls. API Center offers the ability to develop and consume APIs and provides differentiated capabilities to manage the entire API lifecycle.


Connect your cloud and apps rapidly with native Informatica cloud connectors.

Cloud B2B Gateway

Manage and exchange data with your partners for flexible, easy-to-use onboarding. Simplify the order-to-cash and procure-to-pay cycles and reduce the cycle time with end-to-end processing and handling of the exchange of electronic data interchange (EDI) messages with your partners, including the X12 and EDIFACT EDI standards.

Cloud Integration Hub

Streamline traditional data integration architecture by replacing it with a simple publish and subscribe architecture, where data sources only publish data once for all subscribers. Subscribers receive the data in the format and time frame they require.

Cloud Streaming/IoT

Process streaming data with capabilities for real-time stream analytics, high-volume, low-latency stream data integration and real-time analytics on Internet of Things (IoT) and change data capture (CDC) data.

Cloud Data Replication and Ingestion

Collect data from a wide variety of sources, including sensors, machines and other IoT edge devices; change data capture, web sources, Kafka and Amazon Kinesis to replicate them to cloud target systems.

Cloud Data Quality

Profile data, discover data quality issues and build and run data quality rules to correct issues on an ongoing basis. This ensures the delivery of trusted data for decisions and key business processes.

Cloud Master Data Management (MDM)

Provide a 360-degree view of data about key business entities (e.g., customers, suppliers, partners) from multiple internal and external data sources and systems.

Cloud Data Preparation

Enable DataOps with AI-powered data discovery and resource visualization to support data curation and collaboration. Blend and cleanse datasets to transform them into trusted assets for enterprise use.

Cloud Data Security

Identify sensitive data quickly and protect it to comply with regulations and data security policies.

Cloud Data Catalog

Gain data transparency and understanding with automated data discovery and lineage by linking technical metadata to business assets. Accelerate enterprise-wide, data-driven insights with trust and confidence.

Cloud Data Governance

Align data stewards and policies that help connect data consumers with trustworthy data. Democratize data use by sharing data intelligence to generate new value and improve business outcomes.

Next Steps

Thousands of customers trust Informatica to tackle their most demanding application integration, automation and data management challenges — and they’ve been leveraging all the benefits of cloud to make their companies thrive.

But don’t take our word for it. See first-hand how the next-generation Informatica iPaaS solution works and try it free for 30 days (no obligation, no credit card required): www.informatica.com/trials.