The COVID-19 pandemic forced consumers to shift dramatically to online shopping; the speed and convenience of digital channels makes it likely they’ll stay there. To capture their loyalty, though, vendors need to make them feel as confident about buying online as they do in person.
Our “Product Information Management Workbook" explores the five key steps for implementing a Product Information Management (PIM) solution that gives customers the targeted, relevant, personalized product details they need to make informed buying choices. You will learn about:
- Developing a strategy for enriching and contextualizing product data
- Using PIM for specific business use cases
- Defining metrics to evaluate results
- Determining what product content you need
