Cloud Customer 360
for Salesforce Data

Automatically cleanse, consolidate, and manage hierarchies in Salesforce for a single customer view.

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Leverage integrated data quality

Informatica Cloud Customer 360 for Salesforce automatically detects and corrects erroneous and duplicated data existing in your Salesforce org, and gives you the flexibility to automatically or manually merge your records.

Through automated search at point of entry and lead conversion, Cloud Customer 360 for Salesforce ensures that duplicate records never get created thereafter. This means your business can:

  • Ensure data best practices are being met
  • Increase marketing ROI
  • Empower Salesforce users with flexible data management
  • Increase Salesforce user adoption

Get a single customer view

Cloud Customer 360 for Salesforce uses fuzzy matching prioritized by data source and key fields to automatically consolidate your data from multiple cloud and on-premise systems, such as SAP, Oracle EBS, Eloqua, Marketo, and NetSuite. Now you can maintain and enrich master data on a constant basis and ensure your business can:

  • Get a trusted single view of the customer
  • Provide better reporting on accounts, leads, contacts, and custom objects
  • Gain visibility into back office systems within Salesforce
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Coordinate multiple Salesforce instances

Whether inherited from a merger and acquisition (M&A) or deployed as a deliberate strategy, multiple Salesforce instances (or orgs) need to be coordinated in a way that matches your business model. With the flexibility of Informatica Cloud Customer 360 for Salesforce, you can now either roll up reporting for sales, marketing, and services into a global reporting hub, or deploy a master sub org to manage and synchronize business processes across the enterprise.

Cloud Customer 360 for Salesforce can help your business:

  • Get a single view of multiple business units and products
  • Provide unification of Salesforce processes and best practices
  • Enable better cross-selling and upselling