Condé Nast

Using Informatica, Condé Nast is able to more effectively sell and merchandize its premium media brands—and drive revenue growth. Customer intelligence is used to target customers with carefully chosen, relevant services, such as promotions, events, and competitions. It all adds up to a fast return on data.

Condé Nast, is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.

Challenges

  • Drive revenue growth in digital media revolution
  • Acquire and retain publishing customers
  • Improve effectiveness of marketing campaign decisions
Informatica Data Quality helps transform Condé Nast from a 'data as a nuisance' company to a 'data as an asset' company.
— Justin Glatz
Director of Business Intelligence
Condé Nast

Results

  • Created lifetime opportunity to sell, merchandize, and promote premium media brands
  • Helped cross-sell and up-sell complementary publishing titles and services
  • Increased customer base and drove revenue growth
  • Ensured high standard of accuracy and quality in customer data
  • Enabled geo-location for more effective customer targeting
  • Supported company in drive to increase direct revenues from 20 percent to 30 percent

Technologies Used

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