Condé Nast, is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices.

Challenges

  • Drive revenue growth in digital media revolution
  • Acquire and retain publishing customers
  • Improve effectiveness of marketing campaign decisions
Informatica Data Quality helps transform Condé Nast from a 'data as a nuisance' company to a 'data as an asset' company.
— Justin Glatz
Director of Business Intelligence
Condé Nast

Results

  • Created lifetime opportunity to sell, merchandize, and promote premium media brands
  • Helped cross-sell and up-sell complementary publishing titles and services
  • Increased customer base and drove revenue growth
  • Ensured high standard of accuracy and quality in customer data
  • Enabled geo-location for more effective customer targeting
  • Supported company in drive to increase direct revenues from 20 percent to 30 percent

Technologies Used