customer lifetime value
call center performance
The ability to harness data to deliver personalized, insight-fueled customer experiences is central to helping TELUS maintain its market edge. To achieve this, TELUS needed to create an enterprise-wide view of each customer—including their product and service details—which could then be used for customer service, marketing, operations, analytics, and reporting.
Master Data Management to innovate the customer journey
As a provider of flexible cloud platforms and comprehensive managed cloud services, TELUS supports single cloud and multi-cloud deployments to deliver better CX and ROI outcomes for customers. To help fuel TELUS’ internal digital transformation, while also jointly developing new products and services, the provider has partnered with Google. By doing so, TELUS will drive greater operational efficiency across its core IT and network infrastructure.
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