Since the beginning of this century we’ve witnessed the power of collaboration through online social interactions that influence consumers and literally topple regimes. Now we are starting to see the rise of machines where every device is connected to the Internet—what many refer to as “The Internet of Things.” This has the power to transform global industries by combining human insight with machine intelligence in what Jeff Immelt, the CEO of GE, refers to as the “Industrial Internet.”

We’ve all heard about how smart meters have helped optimize planning and billing for energy utility companies. But what if we took this technology a step further and enabled household appliances and other devices to communicate with us through our smartphones and local utility companies? Heating and air conditioning homes, running appliances, and watering gardens could be programmed and scheduled to satisfy our preferences while conserving natural resources.

In the automotive industry, connected vehicle programs are now delivering cars that schedule service using predictive maintenance based on real-time sensor data from the engine, brakes, transmission, and other components.

In healthcare, when data from patient monitors, electronic medical records, insurance claim systems, and the corpus of published medical science in databases is combined with doctor and patient assessments as well as genomic data, we will see breakthrough improvements in patient outcomes.

Modern-day applications, whether on-premise or in the cloud, now depend on data originating from multiple sources including application databases, social media, and sensor device data. To realize their true potential, humans and machines must work together seamlessly. We must remove any friction or barriers that impede the flow of information and collaboration.

Informatica is preparing our customers for the dawn of the integrated information age. We will make it possible to capture and process the petabytes of data generated by the Internet of Things and turn it into actionable information that humans can then use to put information potential to work.