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Elsevier

A global leader in scientific, technical, and medical publishing, Elsevier produces both print journals and a full-text database containing more than seven million articles.

“Because the addresses are international, they can come in multiple languages. The Informatica Identity Resolution solution handles the multiple languages very well, so we didn’t have to duplicate that expertise in-house.”

— Susan Knight, General Manager, Quality and Analytics, Elsevier

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Business Need

Combine multiple fulfillment systems around the world.

Streamline product pricing and delivery.

Increase customer satisfaction.

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Challenges

Third-party retailers from around the world submitted publishing order data to Elsevier. However, each retailer took a slightly different approach to entering customer data because of variations in address and naming formats. This resulted in data errors, omissions and duplications.

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Solutions & Results

Standardized on Informatica to apply identity resolution to its diverse and complex sales records worldwide to obtain a full and accurate view of each customer.

Increased the speed and accuracy of customer data matching to improve customer management.

Protected revenues by avoiding any confusion over identity when confirming multiple purchase discounts.

Reduced the number of customer and intermediary queries resulting from customer data matching issues.

Enhanced the overall customer purchasing experience by supporting the new online ordering system with effective identity resolution.

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Technologies Used

Informatica Identity Resolution

Increases operational efficiency and effectiveness with highly accurate, multilanguage identity data.

Success Stories

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Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence