Puma
PUMA SE is a sports company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Germany. For over 65 years, PUMA has established a history of designing products for the fastest athletes on the planet.
“Thanks to high quality and rich product information, improved workflows, and data management processes with Informatica MDM – Product 360, PUMA benefits from significant complexity reduction and progress in its digital transformation success.”
— Heike Zenkel, Team Head Content Management, Global E-Commerce, PUMA
Business Need
Provide a single, trusted view of product information for global e-commerce
Unify customer experiences across all regions, channels, and touch-points
Challenges
Centralize product data stored in multiple siloed systems
Maintain consistent product data quality and embed data governance
Solutions & Results
Informatica MDM – Product 360 allows PUMA to deliver rich and consistent product information globally, enabling the company to achieve its vision for product information management
Helped increase sales by 10% in 9 months with greater agility and faster time to market
Supported up to 20% higher customer conversion rates
Products & Services
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
Master Data Management - Product 360
Acquire, manage, and publish accurate product information to all channels.
Success Stories
Elkjøp
Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.
Murdoch’s Ranch & Home Supply
Murdoch’s deploys Informatica MDM – Product 360 to aggregate data and unify strategies to create more engaging omnichannel shopping experiences
PartsSource
With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes