Product 360 (PIM)

Acquire, manage, and publish accurate product information to all channels.


Key Features

Product 360 enables business users to more efficiently acquire, author, and publish product information.

User friendly and format independent

Web collaboration portal for retailers, distributors, and external data contributors, plus flexible data import capabilities

Digital asset management

Includes digital asset management to automate data processes

Automated and trusted data

Builds in Informatica Data Quality with audit trails for transparency, a detailed user concept, role-based views, and Informatica business process management

The one for omnichannel

Offers prebuilt, certified, configurable, and editable user interfaces and channel previews and exports for all major commerce systems

Product personalization and supplier trust

Is integral component of our Total Customer Relationship and Total Supplier Relationship solutions, which allow tailored marketing and avoid supplier disruption

Catalog stream: The B2B commerce machine

Quickly and directly feeds B2B customers' procurement systems for better customer engagement and retention


The Forrester Wave™: Product Information Management (PIM), Q2 2014

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2015 Gartner Magic Quadrant for Master Data Management of Product Data Solutions

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Related Products & Solutions

Informatica Data Quality

Provides all your projects and initiatives with clean, trusted data to meet your business objectives, regardless of size, format, or platform of your data.

Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.

Supplier 360

Cut costs by centralizing the end-to-end process of managing supplier and vendor relationships and the raw materials or products they supply.

GSDN-GS1 Solution

The Informatica GDSN Accelerator is an add-on to Product 360 that synchronizes product data based on GS1 standards.

Business Process Management

Automates processes and enables service-oriented application integration.

Customer Success Stories


Informatica MDM - Product 360 and Informatica Data Quality power Wasco’s Product Information Management implementation


Geiger used Informatica PIM to create a cohesive, centralized platform for omnichannel commerce

Saint Gobain

Deployed Informatica PIM to bring a high quality, authoritative view of entire product portfolio and the relationships between them