Vente Privée

Europe’s leading online shopping club, vente-privée.com (“private sale”) offers brief, exclusive bargains on name-brand items ranging from designer clothes to home electronics. The company has 6.5 million members in five European countries.

“The Informatica real-time capabilities enable us to track millions of online visitors per day. This is a key component of our online sales strategy to increase profit margins, revenue growth, and global customer satisfaction.”

— Bruno Hocq, CIO, vente-privée.com


Business Need

Track demand, inventory levels, turnover and profit margins both in real time and over longer periods.

Increase business agility.

Lower the cost of IT services delivery.



Manage millions of orders in real time to optimize stock levels across five countries.

Turn customer data into business intelligence for marketing campaigns.

Monitor operations over time.


Solutions & Results

Led to five-fold growth in types of data tracked in real time.

Optimized stock control.

Increased revenues and profits.


Technologies Used

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Informatica Power Exchange

Accesses mission-critical data and delivers it throughout the enterprise wherever it’s needed, on any schedule.

Success Stories

Colruyt Group

Informatica Platform automates data migration and optimizes management information and reports for the European discount distributor.

Ace Hardware

ACE Hardware increased developer productivity 60 percent with PowerCenter


GfK Retain and Technology France is the world’s leading market research firm for tracking point-of-sale data in technical consumer goods and the entertainment media markets.