Analyst Reports

Leadership Benchmark Report on Marketing Data Quality Trends

How and why decision-makers plan to improve marketing data quality in the year ahead

Informatica (ICHS) System - 2017 SOC Report

Independent Practitioner's Trust Services Report for the Informatica Cloud Hosting Service (ICHS) System

Bloor: Managing Data Lakes

Learn how to optimize your data lake for productivity, collaboration, TCO, and ROI with Bloor's Managing Data Lakes report.

The Forrester Wave: Product Information Management Solutions, Q4 2016

In “The Forrester Wave™: Product Information Management Solutions, Q4 2016: The 10 Providers That Matter Most And How They Stack Up,” Informatica is positioned as a leader based on current offering, strategy, and market presence.

The Forrester Wave™: Big Data Fabric, Q4 2016

A Critical Platform For Enterprises To Succeed With Big Data Initiatives.

The Forrester Wave: Hybrid Integration For Enterprises, Q4 2016

Forrester positioned Informatica as a leader in The Forrester Wave: Hybrid Integration For Enterprises, Q4 2016: The 11 Providers That Matter Most And How They Stack Up.

Personalization in B2B Marketing Trends

Strategies and tactics for using data to improve customer experience

Nucleus Research: Informatica Is The Data Lake Lifeguard

Informatica’s Data Lake Management solution now provides industry-specific offerings and Nucleus expects that, for organizations that are drowning in a data lake, these new offerings will allow them to regain control.

Nucleus Research: Informatica Makes Big Data Initiatives Achievable

On November 10, Informatica launched its Big Data Management solution, which Nucleus expects will accelerate the time to insight by at least 20-25 percent.

HRG Assessment: Informatica’s Intelligent Data Platform (IDP)

Harvard Research Group (HRG) Analyst Report on Informatica’s Intelligent Data Platform (IDP)

Information Difference MDM Landscape Q2 2016

Informatica has been positioned as the clear leader in the Master Data Management (MDM) industry by a top research firm, The Information Difference. This report assesses vendors on their technology and market strength.

Contact Data Verification Strategies for Marketing and Sales

A benchmark report for building effective contact data verification strategies

451 Research: Informatica World 2016: Observations On Its Strategic Course

Informatica continues to march on the data management and integration markets with improvements across its product portfolio, but a few market dynamics may influence some new strategic thinking.

Revolutionary Approaches to Marketing: Informatica Marketing Data Lake

This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) impact brief recognizes Informatica’s innovation in enabling marketing organizations to revolutionize their efforts via new data sources, analytics, and accountability.

Ascend2 Leadership Benchmark Report on Marketing Data Management.

How and why decision-makers are using marketing data to make more accurate and cost-efficient decisions.

Data-Driven Marketing Trends Report

Gain valuable insights from a survey of global marketing leaders.

Magic Quadrant for Enterprise Integration Platform as a Service, Worldwide

Application managers and directors of integration are being challenged to integrate hybrid application portfolios as well as provide easy access to the data within those systems. This Magic Quadrant can be used to assess the ability of integration PaaS vendors to meet these rapidly evolving needs.

451 Research: Informatica highlights its depth and breadth with Big Data Management update

Enterprises now face a disparate array of emerging data management vendors. With its 10.1 update, Informatica is focusing on the benefits of running a single, cohesive Big Data Management suite.

Forrester: Big Data Fabric Drives Innovation And Growth

Next-Generation Big Data Management Enables Self-Service And Agility

Nucleus Research: Adopting The Cloud In Financial Services

Understand the unique challenges that the Financial Service industry faces and Informatica's guidance of how to approach cloud adoption.

Building Data-Centric Security With Informatica Secure@Source to Gain Actionable Insights Into Sensitive Data Risk

In February 2016, Informatica announced its release of the second version of Secure@Source, a unified platform for identifying, analyzing, and quantifying sensitive data risk. This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) Impact Brief details the announcement and recognizes Informatica’s innovation and leadership in the area of sensitive data risk and information security.

Quantifying the Case for Enhanced Data Preparation

To provide guidance to data analysts and technology decision makers on investing in data preparation solutions, Blue Hill Research conducted a survey of 186 data analysts. The survey results quantify how data analysts are spending their time, and identify the extent to which data analysts are required to spend time preparing data as opposed to conducting value added analysis.

Ponemon - Data Breaches and Sensitive Data Risk (Full Report)

Informatica and Scale Venture - Data Breaches and Sensitive Data Risk Full Report

The “Ready, Aim, Fire” Approach to Safeguarding Your Sensitive Data

IT Security

TDWI Checklist Report: Modernizing Data Integration to Accommodate New Big Data and New Business Requirements

Data Integration Modernization

2015 Forrester Wave: Data Quality Solutions

In The Forrester Wave™: Data Quality Solutions: The 13 Providers That Matter Most And How They Stack Up” now, the leading analyst firm positioned Informatica as a leader in data quality.

EMA: Enhancing Front Office Operations with Improved Access to Access to Salesforce Data And Analytical Insights

By providing enhanced cloud integration and data management support for Salesforce deployments, Informatica Cloud lets customers interact with their front office cloud data in the most effective manner.

Delivering on the Promise of Big Data: Informatica Big Data Management Launch

In November 2015, Informatica announced the launch of its Big Data Management offering. This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) impact brief details the announcement and recognizes Informatica’s leadership in the area of enterprise data integration associated with big data and Hadoop.

Informatica announces new Big Data Management platform; Bringing new data innovations to the 3rd Platform

IDC is seeing the 3rd Platform maturing out of the foundational stage into a phase of innovation. As one of the leaders in the data integration and access software market, Informatica's product announcements are a validation of this trend.

Informatica Completes v10 Release with Big Data Management Launch

Informatica has the expertise and trusted relationships to help its customers take advantage of this opportunity, and the delivery of Big Data Management extends Informatica’s existing solutions on Hadoop with new technology, including Blaze.

Informatica v10.0 Opens Up Big Data and the Cloud to the Masses

This release provides Informatica with an important set of capabilities across IT management, metadata management, cloud connectivity, Big Data, data quality, and workflow governance. This announcement carries weight as the increasingly complicated world of enterprise data has forced companies to devote more time to the challenges of cloud connectivity, data mapping, data management, and business contextualization.

Informatica 10 Focuses on Managing Data as a Moving Target

The underlying assumption of Informatica 10 is that data sources, targets, and analytic requirements are moving targets. For the database administrator, Informatica automates the nuisance of having to constantly update data mappings. For the business user, the data management platform adds rules-based classification and semantic discovery; tweaks existing capabilities, such as data profiling, with new visualizations; and adds a collaboration layer that taps the wisdom of "crowds" within the enterprise and harvests expertise from subject-matter experts dispersed across the enterprise, who have unique knowledge of different pieces or sets of data.

Informatica Enhancements for Cloud Data and the Internet of Things

Informatica’s increasing push towards data security and management in the cloud, cloud-based integration, and the Internet of Things speaks favorably towards this company’s embracing of the key trends that are continuing to transform the next generation of enterprise technologies.

Informatica links Salesforce ecosystems, pitching a uniform cloud integration platform

The company is driving hard to enrich its Informatica Cloud integration platform as a service, hoping to become the preferred integration platform for customers of top IT vendor ecosystems.

Informatica links Salesforce ecosystems, pitching a uniform cloud integration platform

The company is driving hard to enrich its Informatica Cloud integration platform as a service, hoping to become the preferred integration platform for customers of top IT vendor ecosystems.

B2B Marketing Technology Strategy

How an effective marketing technology strategy optimizes B2B marketing performance.

Bloor Market Update Data Masking

Data masking originally emerged as a complement to test data management, to protect sensitive data from unauthorised eyes (assuming that you were not using synthetic test data generation). However, it has always been, in essence, a security technology.

Vendor Landscape: Big Data Archiving: In the Era of Big Data, Archiving Is a No-Brainer Investment

Forrester Research’s “Vendor Landscape: Big Data Archiving: In the Era of Big Data, Archiving Is a No-Brainer Investment” is both a high-level assessment of the promise of big data archiving versus traditional data archiving and profiles of the top vendors in the space.

Informatica Adds Enterprise Architecture to Improve Support for Business Transformation

Informatica acquired Proact, an enterprise architecture product and services company, in the fall of 2014. Since then, Informatica has revised the Proact toolkit for release this fall. Because enterprise architecture is largely an exercise in structured analysis, design, and planning for IT transformation projects, the acquisition of Proact is an outstanding complement to Informatica’s product portfolio.

Informatica 'BOSTs' its entry into the enterprise architecture market - here's why

Last November, Informatica acquired the assets of Proact, whose enterprise architecture practices and tools link enterprise architecture to business strategy. Its BOST framework is a methodology that represents four architectural constructs of an enterprise (business, operational, systems and technology). Now, Informatica is bringing to market its new Business Transformation Services, armed with a new business transformation toolkit based on BOST. In this report, we explore why the data-integration vendor is taking such a radical departure from its core competency and what it hopes to gain.

Empowering Data-driven Organizations: Informatica Business Transformation Services

In August 2015, Informatica announced the launch of its Business Transformation Services offering. This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) impact brief details the announcement and recognizes Informatica’s leadership in the area of enterprise data architecture.

The Value of Strategic Supplier Data Management

This report explores the needs, capabilities, and technology required for a robust supplier data management program to support the expectations of increasingly complex supply chains.

MDM Landscape Q2 2015

The Information Difference reviews the current state of the MDM market and ranked Informatica as a leader.

Informatica World 2015 shows how promises can be kept, reveals plans as a private firm

At last year's Informatica World 2014, the data integration vendor launched a new campaign guiding its product strategy and portfolio to enable what it calls an Intelligent Data Platform (IDP). This platform would address the changing and often unpredictable integration challenges associated with cloud, mobile, Internet of Things (IoT) and social computing. The IDP is intended to fuel 'intelligent applications' (apps that expose patterns or reality and facilitate action) with clean, fresh and reliable data needed in hybrid IT architecture.

On the Radar: Informatica Secure@Source

Analyze and visualize sensitive data risk with Informatica Secure@Source

New Intelligent Data Platform Applications Announced at Informatica World 2015

"Data is an asset," "data is the new oil," "data gives companies a competitive advantage," "decisions without data are guesses," "data matters," "data is sexy again"; we've heard them all, and yes, they are warranted in today's modern data-driven society and business environment. I would like to add a new one to the list: "Data without metadata is nothing."

Informatica's next chapter: making data integration invisible

In the midst of a multiyear process to target line of business (rather than only IT) buyers, Informatica has now released the first three deliverables of its "Intelligent Data Platform." They include capabilities for self-service data preparation; a capability that applies data security measures based on attributes discovered at the source; and a re-architecting of the Master Data Management offering that integrates it with Informatica's Vibe virtual data machine.

Informatica Tackles the Largest Big Data Needs of Customers

At its conference in Las Vegas on May 12, Informatica released a string of influential announcements. Nucleus found that the company is able to leverage advanced tools, including machine learning and a rich repository of metadata, to help users scale the skills of data scientists while still maintaining tight control over data privacy regulation.

Customer Data: The Missing Link To Strategic Success

A Constellation Research Big Idea Report by Ray Wang

The State of Data Security Intelligence

This Ponemon Institute’s research report reveals how organizations are using data security intelligence to assess and minimize risks to their sensitive and confidential information on premise and in the cloud.

Informatica Refines Data Security and Risk Management with Secure@Source

This analyst media alert details of the Announcement Informatica has created a first-to-market data-centric security solution, Secure@Source to supplement existing GRC and data security solutions.

Data-Centric Security Advances: Informatica Launches Secure@Source

In April 2015, Informatica announced Secure@Source, a data security intelligence solution. This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) impact brief details the announcement and recognizes Informatica’s innovation and leadership in the areas of data governance and security.

The Forrester Wave™: Enterprise Data Virtualization, Q1 2015

In The Forrester Wave™: Enterprise Data Virtualization, Q1 2015, Forrester positioned Informatica as a leader in enterprise data virtualization, providing the strongest offering and strategy among all major vendors for its end-to-end agile data integration platform.

Data-centric Security: A New Information Security Perimeter

Information security practices are in the midst of a major transition. Why? Traditional security defenses are no match for internal and targeted attacks that circumvent security controls and steal sensitive data. Furthermore, IT infrastructure (and sensitive data) is extending inside and outside the perimeter; as organizations embrace cloud computing, mobility (i.e., mobile applications, remote/mobile employees, users, etc.), and big data analytics tools. To address modern threats and IT mobility, CISOs must adopt two new security perimeters around data­-centric security and identity.

Novarica-Informatica Insurance CIO Survey

This insurance CIO survey was commissioned by Informatica and completed by Novarica as a survey of a sampling of insurance CIOs.

Hub Designs MDM Think Tank - Informatica PIM 7.1 Briefing

Ben Rund Briefs the Hub Designs MDM Think Tank on Informatica PIM 7.1

Data-Driven Retail: The Path to Maximize the Shopper Experience

This report explores the challenges retailers face in harnessing data and analytics to better meet customer expectations across all interaction channels. It also provides an overview of the three core building blocks retailers must establish and nurture in order to maximize their performance through the effective use of data.

The Strategic Importance of Informatica Global Customer Support

Blue Hill believes that Informatica Global Customer Support’s 96% maintenance renewal rate and maintenance revenues combined with revenue growth, and focus on customer service investments is a strategic harbinger for Informatica’s success as a subscription-based and cloud-based company.

Beyond Product Support: Informatica Announces New Offerings

This ENTERPRISE MANAGEMENT ASSOCIATES® (EMA™) impact brief details the announcement of Informatica's Next Generation Customer Support Platform and recognizes Informatica's leadership in the areas of innovative product support and customer satisfaction.

Market Performance Wheel

Market Performance Wheel PIM by Analyst LNC Group

Bloor Market Update: Master Data Management

Bloor Market Update provides a snapshot of the current state of the Master Data Management (MDM) market.

The SiriusDecisions Data Management Proficiency Assessment Model

Using our assessment model, marketing operations can gauge its current data management capabilities and create a path for improvement.

The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

Forrester conducts a 50-criteria methodology based evaluation of of seven streaming analytics platforms.

The Forrester Wave™: Data Governance Tools, Q2 2014

As the importance of data governance — and the need for tooling to facilitate data governance —is rising, Forrester evaluates data governance tooling vendors, and identified and evaluated the 10 most significant software providers in the category.

Ponemon 2016 State of IT Security and Data Protection Report

IT and security believe the risks of data breaches are growing, but they, nevertheless, maintain poor visibility into data and its risks.

Ensuring Your Success with Salesforce

7 Cloud Integration Techniques that Make the Difference

Comparative costs and uses for data integration platforms

Detailed research into typical use cases for data integration tools, including project size and total cost of ownership of tools vs. hand coding.

Maximizing Integration ROI from a Hybrid Application Environment

Nucleus Research found using a hybrid integration framework that can be optimized for both cloud and on-premise applications can lower initial and ongoing IT costs and maximize value over time.

Informatica 9.6 aims to attract business users and lower cost

Informatica’s PowerCenter and Data Quality 9.6 platform scores points with Ovum by providing business-friendly governance features, seamless integration and management of data across cloud and on-premise systems, and quicker integration cycles.

The Forrester Wave: Hybrid Integration

The Forrester Wave™: Master Data Management Solutions, Q1 2014

Forrester evaluates five vendors that are the most prominent, widely implemented solutions in the master data management market. They represent the future direction of MDM to support complex and highly federated data management needs.

Magic Quadrant for Enterprise Integration Platform as a Service

Informatica - A Closer Look At Its Customer Success Strategy

Informatica’s Global Customer Support (GCS) organization has built a strong and successful support program, focused on ensuring Informatica customers gain the value of their continuously evolving data integration investments and achieve the greatest ROI of Informatica technology.

How to Make a Business Case for Data Investment

Enterprise and data architects need to partner and collaborate with line-of-business managers and executives to understand business plans, activities, and outcomes at the business-unit level and use design thinking to solve business challenges.

Bloor Market Master Data

Analyst Report on Master Data Management

Informatica invigorates brand and fills a product void with Vibe and PowerCenter Express

451 Research explores the market opportunity for Informatica's announcement of its newly named core technology, Vibe, and additions to the PowerCenter product line with a new entry-level and mid-tier 'Express' version.

Informatica aims to get its "Vibe" back

Analyst firm Ovum analyzes the Vibe announcement and its positive impact for Informatica and the rest of the industry.

Informatica Vibe for Social, Mobile, and Cloud-Based Data

Informatica Vibe is a virtual data machine built on Informatica's existing data run time engine and shows how Informatica is bridging existing gaps between traditional data management tools and the new platform of social, mobile, and cloud-based technologies.

Informatica moves into process automation with Active Endpoints acquisition

Informatica announced the acquisition of Active Endpoints, a business process management (BPM) technology and services firm, and positioned Active Endpoints' Cloud Extend offering as a core component of its flagship Cloud service.

Vendor Landscape: Data Integration Tools

Stop hand coding data integrations; start treating data as the asset it is.

Constellation’s Cosmos: Data Archiving Solutions

Evaluating Four Vendor Solutions for Managing Data Growth

Informatica Asserts Position as One-Stop-Shop for Data Integration with 9.5 Release

In its new 9.5 release, Informatica continues to show its commitment to Hadoop, while also bringing fuller data integration capabilities, improved support for, and the integration between, the sub-components of Hadoop, while also bringing more advanced features native to its core platform.

XML and Hierarchical Data Integration: The Challenge, the Cost, and the Opportunity

Practice Area

Bridging the gap between traditional data and big data

Companies seeking to maximize the value of their analytics investments must learn to integrate Big Data into their current data management strategies. Informatica 9.5 focuses on this challenge by supporting the accelerated growth of information, the unique challenges of social and machine data, and the management difficulties of processing Big Data through desired business logic.

The Link Between Certification and Partner Profitability

How Partner Certification Programs Deliver a Win-Win Trifecta for the Partner, Customer, and Vendor.

Ovum Technology Audit: ActiveVOS 9.0

Managing Big Data in Motion Is Crucial for Customer Experience Management

Big Data's Role in Customer Service can managing the high-speed processing and analysis of huge volumes of data combined from many different sources to align with customer needs.

Data Migration - 2011

Informatica 9.5 platform natively engages Hadoop

Informatica is placing strong emphasis on extending its data integration to support Big Data including Hadoop. Ovum believes that Informatica’s Hadoop integration is a major highlight and includes the ability to conduct data-profiling on a mass scale, to replicate real-time data to Hadoop, and to integrate ultra-messaging with the broader Informatica Platform.

Informatica Adds Data Quality to Integration Solutions in the Cloud with Contact Validation Service

Cloud-Based Integration Platform Provides Unified Suite and Rapid Connectivity Framework for Customers and Partners

TDWI - Next Generation Data Integration

Empowering the "Business Developer"

TDWI Checklist Report: Data Integration for Real-Time Data Warehousing and Data Virtualization

If you’re facing a real-time data warehouse implementation or other work involving real-time data integration, consider the recommendations of this TDWI Checklist Report.

What is Data Science?

The future belongs to the companies and people that turn data into products.

Vendor Landscape Plus: Data Integration Tools

Many enterprises are unfamiliar with the benefits of data integration tools. Info-Tech's research will help you get a handle on how you can best integrate diverse source data, and which software vendors will help you manage your data.

Bloor Research: Visually Orchestrate Your Business Process with Active Endpoints

Essential Steps for the Integrated EDW

The Kimball Group proposes a specific architecture for building an integrated enterprise data warehouse (EDW) that directly supports master data management efforts and provides the platform for consistent business analysis across the enterprise.