Customers Name Informatica On Demand Data Loader ‘Best Data Integration Tool’ On Force.Com AppExchange

Over 100 Companies Use Informatica On Demand To Synchronize Salesforce CRM and Platform With Back Office Systems

REDWOOD CITY, Calif., February 24, 2009 -  Informatica Corporation (NASDAQ: INFA), the leading independent provider of data integration software and services, today announced that Informatica On Demand Data Loader Service was voted “The Best Data Integration Tool of 2008” by customers, having garnered more four and five star reviews than any other integration application in its category on the AppExchange. More than 100 companies around the world now use Informatica On Demand to integrate their Salesforce CRM applications and platform with their back office systems.

“This announcement underscores Informatica’s commanding leadership and increasing market momentum in cloud-based integration,” said Ron Papas, general manager, Informatica On Demand. “Informatica, an established and trusted vendor, pioneered on demand integration in 2007, and we offer a range of cloud-based integration services. And now we are the number one data integration provider on the AppExchange, a clear indication of customer satisfaction and value received.”

“Thousands of customers are using the AppExchange to find industry-leading partner solutions that extend the benefits of cloud computing throughout their enterprises,” said Kendall Collins, chief marketing officer, “Informatica’s focus on customer success and innovative technology has earned them the top spot for data integration on the AppExchange.”

Based on proven Informatica data integration technology, Informatica On Demand is a cloud-based data integration service that enables Salesforce CRM customers to automate and monitor the synchronization of their critical enterprise data with their Salesforce CRM and applications. Informatica On Demand services are multi-tenant, secure, low-cost, easy to use, and require minimal IT resources to implement and manage. The Informatica On Demand services complement the market-leading Informatica data integration platform and can be deployed as a stand-alone solution or in conjunction with other Informatica products for data integration and data quality. 

Informatica On Demand users currently run an average of 1,500 integration jobs per day, moving and manipulating more than 20 million records on a daily basis. The solution comprises four component services:

  • The flagship On Demand Data Synchronization Service provides robust synchronization between Salesforce CRM and backend systems.
  • The On Demand Data Replication Service enables companies to replicate Salesforce CRM data inside their firewalls for archival, reporting and analytics purposes.
  • The On Demand Data Quality Assessment Service detects and monitors data quality issues such as duplication and missing data.
  • The On Demand Data Loader Service is a free starter service for customers looking to import, export and synchronize their Salesforce CRM and data.  It can be upgraded to the Data Synchronization Service with the click of a button.

Broad customer and partner adoption
Customers leveraging Informatica On Demand range from large corporations such as Bax Global, Morgan Stanley, McGraw Hill and to small and midsized companies including BDB Payroll, Chipworks, Plantronics, Dolby and NY Media. Customer reviews posted on AppExchange, the world's leading Web marketplace for cloud computing applications, highlight the range of advantages that users are experiencing with Informatica On Demand, including the following representative feedback:

  • “Excellent Data Solution.” - “This tool couldn't be simpler to use. If you are looking for an easy way to copy all of your Salesforce CRM data once or on a regularly scheduled interval into a local database, this is the tool for you.”
  • “Cost Effective Solution.” - “We researched a few data integration tools that we thought would work within our corporate environment. Nothing beat the value that Informatica brings to the table. For small to medium size businesses this is a no brainer. As for larger companies, this product deserves serious consideration.”
  • “Informatica's Data Loader Saves Time!” - “With Informatica's On Demand Data Loader I can schedule the data to refresh overnight and have it available to my users in the morning. In addition, it's a snap to refresh the data during the day if necessary. I would highly recommend it to anyone currently using the Apex Data Loader on a regular basis. You won't be sorry.”
Informatica partners are also adopting Informatica On Demand, offering the services to their customers as a way to enhance the value of their overall solutions.

“The beauty of Informatica On Demand is that it can handle some very complex integration chores and challenges that you really don’t want to do manually, and it does so without introducing the complexities and costs of on-premise software,” said Dennis Wall of Fujitsu Consulting, a leader in SaaS consulting. “It also enables customers to address the complete data integration lifecycle, from data migration and loading to data quality to synchronization, all securely in the cloud.”

Pricing and Availability
Informatica On Demand services are generally available on a subscription basis, starting at $500/month, with a 30-day free trial. For more information go to the Informatica On Demand website.

About Informatica

Informatica Corporation (NASDAQ: INFA) is the leading independent provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating their information assets across the enterprise.  More than 3,450 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of varying complexity and scale.  For more information, call +1 650 385 5000 (1-800-653-3871 in the U.S.), or visit


Note: Informatica, Informatica On Demand Data Synchronization Service, Informatica On Demand Data Replication Service, Informatica On Demand Data Quality Assessment Service andInformatica On Demand Data Loader Service are registered trademarks or trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.