Deloitte Social Business Intelligence Framework Named Most Innovative Solution on Informatica Marketplace

Informatica Marketplace Solutions Facilitating Customer Success

REDWOOD CITY, Calif., June 07, 2012 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Deloitte is the winner of the Informatica Marketplace Innovation Drive contest held last month, recognizing the most original solutions available on the Informatica Marketplace. The ground-breaking Deloitte Social Business Intelligence Framework leverages the Informatica Platform to support sentiment analysis on social media data, enabling organizations to better understand and enhance the customer experience.

The Deloitte Social Business Intelligence Framework is aimed at helping customers capitalize on opportunities presented by today’s explosion of big interaction data. The framework uses Informatica technologies, including Informatica PowerExchange for Social Data, to extract data from social media sites, help improve its quality, categorize it, and convert it to a structured form for analytic processing. Users can employ the framework to define industry-specific dimensions and key performance indicators (KPIs) that are visualized through dashboards, widgets and reports to drive sentiment and brand analysis, performance benchmarking, identification of market trends and opportunities, and increased customer loyalty. The Deloitte framework is available for demo on the Informatica Marketplace.

Marketplace Innovation Drive runner-up winners are Profinit PLC for its PSAT Informatica Checker solution that enables Informatica PowerCenter users to validate their workflows and mappings, and Silwood Technology Limited for its Saphir Metadata Discovery for SAP offering that delivers ERP metadata intelligence.

“The winning solutions represent leading-edge products that have been built to help organizations address important use cases and business opportunities using Informatica technology,” said Scott Geffre, senior director, Cloud Business Operations and Marketplace, Informatica. “Combining innovation and relevance, they are indicative of how our Marketplace ecosystem is helping customers be more effective and achieve the desired results in their use of Informatica to improve return on data.”

“It is an honor to have our Deloitte Social Business Intelligence Framework recognized in the field of high-quality resources that comprise the Informatica Marketplace,” said Rich Penkoski, principal, Deloitte Consulting LLP and national service line leader for the Information Management practice. “Big data is the next frontier for innovation, and Deloitte is committed to creating inventive approaches to help our clients use big data to achieve their business goals.”

Almost two years old, Informatica Marketplace is the largest and most robust open marketplace focused on data integration, with more than 15,000 monthly visitors and 2,000 monthly downloads. Over 600 solutions and services, called Blocks, are available from Informatica and more than 100 contributors and are organized across many technologies, including four dedicated Marketplace Malls: Cloud Data Integration, Debugging Tools, Productivity Tools and Big Data.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, nearly 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Platform, PowerCenter and PowerExchange are trademarks orregistered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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