‘Maximize Return on Big Data’ Roadshow Kicks Off; Attendees Learn How to Solve the Big Data Equation

Informatica and Industry Leaders Deliver Visionary Keynotes about Future of Big Data and Hadoop

MEDIA ALERT: REDWOOD CITY, Calif., September 04, 2012 - 

News Facts:

What: Informatica Corporation (Nasdaq:INFA), the world’s number one independent leader in data integration software, announced today that the company is hosting a big data roadshow in 25 cities throughout North America. During the roadshow, Informatica and its partners will educate attendees about big data integration approaches and how they can increase the value and lower the cost of their data.

Senior Informatica executives and partners including Sohaib Abbasi, chief executive officer and chairman, Informatica; Mike Olson, chief executive officer, Cloudera; Amr Awadallah, chief technology officer, Cloudera; Robert Hardaway, big data practice director, Cognizant; Stefan Andreasen, founder and chief technology officer, Kapow Software; John Schroeder, chief executive officer, MapR Technologies and Ted Dunning, chief application architect, MapR Technologies will outline the state of big data today, including how companies are beginning to realize the power big data has to change their business. The executives will also speak about how to address the big data challenges that exist today through solving the return on data equation, which Informatica defines as the value of data, divided by the cost of the data. Whether the goal is to improve customer retention and acquisition, optimize operations or deliver better products and services, every successful big data project requires strong data integration competencies with skills and technology to manage the sheer volume, variety and velocity of data.

A key requirement of data integration is the ability to extract data from any source system, transform or enrich data per the business rules and load the results into any target system in the most cost-effective and efficient manner. This ability to extract, transform, and load data is commonly referred to as ETL.

Those planning big data projects will learn how to:

  • Maximize return on big data by increasing the value and lowering the cost of data - realizing its promise.
  • Leverage the Informatica Data Integration Platform to ensure that enterprises not only cope, but thrive, in the era of big data.

Additional partner roadshow sponsors and speakers in select cities include 3sage Consulting, Alpine Consulting, Inc., Appfluent, Application Security, Inc. (AppSecInc), Cisco, Corporate Technologies, Grant Thornton LLP, Groundswell, Integrationworx, Intricity, Knowledgent, Lancet, Lunexa, SSG Limited, Voltage Security, and Wipro.

The one-day events will run in conjunction with Informatica User Group (IUG) meetings that include user presentations, product updates on the most-requested topics from user group members and networking through the popular Birds-of-a-Feather round table discussion groups.

Who: Informatica, a pioneer in data integration technology, has a mission to help its customers increase their competitive advantage by maximizing their return on data to drive their top business imperatives. Informatica believes that by increasing the value of data and lower the cost of data, customers can maximize the return on their data, deliver new revenue at lowering costs, increase margins and ensure unique competitive differentiation to their business. 

Why: The world is undergoing a major shift as the “where,” the “what,” and the “how” of computing change:

  • The “where” of computing is moving from on-premise to cloud, changing the economics of computing and creating a new wave of data fragmentation.
  • The “what” is shifting from transaction processing to “interaction processing”—people interacting via social media and devices interacting via “the Internet of things”—unleashing unprecedented volumes of interaction data.
  • The “how” is moving from desktops to mobile devices, empowering users with context-aware and location-based services, and generating a surge in device and sensor interaction data.

When: The 2012 Maximize Return on Big Data event series is currently taking place in major cities around the globe. North American dates and locations include:

September October November
6th Washington, D.C.
11th Toronto, Canada
12th Chicago, Illinois
13th Columbus, Ohio
18th Long Beach, California
18th St. Louis, Missouri
4th Indianapolis, Indiana
9th Boston, Massachusetts
10th New York City, New York
11th  Charlotte, North Carolina
16th Madison, Wisconsin
16th Philadelphia, Pennsylvania
17th Dearborn, Michigan
18th Parsippany, New Jersey
18th Seattle, Washington
18th Twin Cities (Edina), Minnesota
23rd Denver, Colorado
24th Phoenix, Arizona
6th Fort. Lauderdale, Florida
7th Atlanta, Georgia
7th San Francisco, California
8th Calgary, Canada
13th Dallas, Texas
14th Austin, Texas
15th Houston, Texas

Where: Details of tour locations can be found on the Maximize Return on Big Data registration page.

To find out about future Informatica events in a city near you visit informatica.com/events.

Tweet this: Global #bigdata Tour: Learn How to Maximize Return on Data http://bit.ly/O98BO4 #INFAtour

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, nearly 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informatica and http://twitter.com/InformaticaCorp.


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