Informatica Introduces Cloud MDM

Informatica Cloud MDM Improves Sales, Services and Marketing Results with Enhanced Customer Information for Customers

REDWOOD CITY, Calif., September 11, 2012 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent leader in data integration software, announced today the availability of Informatica Cloud MDM for organizations looking to improve their customer information within Informatica Cloud MDM extends the company’s leadership in Cloud Data Integration and Master Data Management (MDM), with technologies obtained through the acquisition of Data Scout Solutions Group Limited.

“With the explosive growth of data in cloud computing and CRM systems, organizations must have a 360-degree view of their clients in order to stay a step ahead of the competition,” said Girish Pancha, chief product officer, Informatica. “To achieve this complete picture of an organizations customers’ data must be pulled together from enterprise applications, cloud applications and third-party data providers for business and IT. With the acquisition of Data Scout and the availability of Informatica Cloud MDM, we accelerated our roadmap to deliver the cleansing, matching, de-duplication and enrichment technology required to gain the greatest value from these data assets.”

Informatica Cloud MDM Benefits
Informatica Cloud MDM can increase the value of an organization’s customer relationship management (CRM) investment with better lead conversion, customer targeting and cross-sell outcomes. Informatica Cloud MDM is a native solution, which is fully integrated with and deployed in the cloud, with no need to install additional hardware or software. Additionally Informatica Cloud MDM can help organizations:

  • Increase sales productivity with more complete and accurate account and opportunity data.
  • Improve customer service and increase cross-sell by understanding all aspects of the customer relationship.
  • Drive higher marketing return on investment with accurate segmentation and campaign delivery.
  • Track opportunities through the sales cycle and across territories and divisions.
  • Manage account hierarchies to gain visibility into the real value of each customer.
  • Extend customer information with third-party data for additional account insight.

Informatica Cloud MDM Features
Informatica Cloud MDM is a multitenant software-as-a-service (SaaS) MDM application, natively built and deployed on With Informatica Cloud MDM, organizations are able to:

  • Cleanse, standardize and enrich customer information.
    • Data standardization, address validation and email verification can ensure that data stays clean and reliable at all times.
    • Customer information is augmented with additional data from third-party data providers such as Bloomberg, and Thomson Reuters.
  • Eliminate and prevent duplicate and inconsistent data.
    • Accounts, contacts and opportunities residing within a single Salesforce instance or across multiple Salesforce instances are matched and consolidated to build the complete and authoritative view of the customer, for sales, marketing and service staff to give each customer the best experience and maximize team productivity.
    • Interactive duplicate check controls seamlessly integrated with the Salesforce user interface to proactively prevent duplicate data from being entered.
  • Integrate critical enterprise data.
    • Informatica Cloud MDM enables a complete view of the customer by integrating important data such as billing information, service tickets and financial data from other enterprise and cloud applications into the CRM environment.
  • Manage and view account hierarchies.
    • Informatica Cloud MDM manages and displays a consolidated view of customer hierarchies across multiple instances of Salesforce and other enterprise systems, giving customer-facing teams a single, accurate view of the value of each customer relationship.

Extends Informatica Leadership in Cloud Data Integration, Data Quality and MDM

  • Informatica Cloud MDM takes advantage of Informatica Cloud data integration, which was honored by customers for the fourth year in a row with the AppExchange Best of Award for Integration, to provide broad connectivity to other cloud and on-premise systems including SAP, Oracle and NetSuite.
  • Informatica Cloud’s integration platform-as–a-service (iPaaS) capabilities enable users to create their own, easy-to-use integration applications in the cloud that can now include data mastered by Informatica Cloud MDM. 
  • Informatica Cloud, Informatica Data Quality and Informatica MDM, part of the Informatica Platform, supports roles across both business and IT to ensure closer collaboration in handling all types of data-intensive projects and can be used together by customers with complex and large scale “Hybrid IT” environments.

“With the increasing popularity of cloud-based CRM applications, companies are looking to MDM as the solution to reconcile customer data across cloud based and on-premise enterprise applications,” said John Radcliffe, Research Vice President, Gartner. “And those organizations who have embraced a cloud-oriented view of the world are expecting the same cloud value proposition with MDM in the cloud – no software maintenance, rapid time-to-value and subscription pricing.”

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Additional Information

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, nearly 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, PowerCenter, Informatica Cloud, Informatica Data Quality, Informatica MDM, Informatica Cloud MDM, and Informatica Platform are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.