Informatica Marketplace Hits New Growth Milestones in 2012

Adds 150 New Data Integration Solutions, Doubles Number of Solution Downloads and Introduces New Partner Programs

REDWOOD CITY, Calif., November 28, 2012 - 

News Facts:

  • Now in its third year, Informatica Marketplace has achieved a series of growth milestones that further its position as the premier marketplace for innovative data integration solutions.
  • Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Informatica Marketplace has logged a 250 percent increase in solution downloads and a 150 percent increase in site visits since January 2012, underscoring the importance and quality of solutions developed for Informatica users.
  • Since its launch in mid-2010, Informatica Marketplace has become a valuable resource for Informatica’s 125,000 - strong global online community of active data integration users and developers, where buyers connect with Marketplace partners and sellers to extend or enhance their data integration implementations.
  • 25,000 new community members visited the Marketplace during the first nine months of 2012, and 25 percent of community members make regular weekly or monthly visits to the Marketplace and its specialized Malls including: Big Data, Cloud Connectivity and Integration Templates, Informatica University and Productivity Tools.
  • Additional Informatica Marketplace milestones in 2012 include:
  • Informatica Marketplace thrives on the innovations of its partners and during 2012 added multiple programs to support their business growth. These include:
    • Marketplace partner program. Partner companies are able to purchase attractively priced Informatica development licenses for the purpose of building solutions around the software. The online Marketplace provides them with a platform to take these solutions to market.
    • Marketplace reseller program. Qualified partners are able to leverage Informatica Marketplace as a reseller of their solutions, thus gaining a pre-built e-commerce engine and the ability to engage with Informatica customers who prefer to deal with approved vendors.
    • Marketplace marketing programs. Informatica also provides marketing packages to help partners extend their market reach and promote their offerings in collaboration with the Informatica Marketplace team.

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Supporting Quotes

  • “The Informatica Marketplace has been crucial to increasing Undraleu's exposure to a global audience,” said Bhaskar Peri, Director, CoeurData Ltd. “By leveraging the various Marketplace partner programs, we have been able to generate global leads, increase the number of prospect evaluations and extend our global reach in a way that would not have been possible on our own. The Informatica Marketplace continues to play a key role in our go-to-market strategy.”
  • “Informatica Marketplace has been an excellent vehicle to drive awareness and interest in the Kognitio Analytical Platform,” said Steve Millard, president and chief executive officer at Kognitio. “The combination of Kognitio, with its focus on in-memory big data analytics, and Informatica is delivering significant benefits to Informatica's customers and positioning Kognitio as a best-of-breed solution in the big data ecosystem.”
  •  “2012 is shaping up to be another watershed year for Informatica Marketplace, where we have accelerated our growth as well as deepened and broadened our available solutions thanks to the innovativeness of Informatica partners,” said Scott Geffre, senior director, Cloud Business Operations and Marketplace, Informatica. “Informatica Marketplace set new standards for online marketplaces by providing high-value, high-return solutions that target challenging data integration issues andemerging business opportunities, from metadata management to cloud, big data and social media data integration.”

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


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