Informatica Takes Cloud Integration to New Heights

New Release Delivers Connectivity to SAP® Solutions in the Cloud, Process Automation and MDM Advances and General Availability of Cloud Data Masking

REDWOOD CITY, Calif., May 14, 2013 - 

Please note that changes have been made to this release after the time it was originally issued.

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today introduced Informatica Cloud Summer 2013, the latest release of its award-winning Informatica Cloud family of cloud-based integration and data management software as a service (SaaS) solutions.

Powered by the industry’s leading integration platform-as-a-service (iPaaS), Informatica Cloud Summer 2013 delivers:

Cloud Integration Advances: Informatica Offers Connectivity to SAP Solutions via the Cloud
Informatica’s expertise in delivering solutions integrated with SAP software has led to a powerful hybrid solution, leveraging Informatica PowerCenter for integration design and Informatica Cloud for execution. Informatica Cloud Summer 2013 extends this with the Informatica Cloud Connector for SAP solutions, providing SAP solution-based table reading and writing capabilities in the cloud. The new connector enables users to:

  • Easily extract data from implementations of the SAP ERP application for integration with on-premise or SaaS applications, databases and files in support of data synchronization, data migration, data warehousing and BI initiatives.
  • Browse SAP metadata with business descriptions in the cloud providing self-service to business analysts and functional users who can easily switch between business and technical names in support of data migration, data warehousing and BI, and data synchronization activities.
  • Leverage new SAP solution-based Table Reader and Writer connectivity to extract data from Transparent, Cluster and Pooled tables, from views within SAP solutions, or load data into custom transparent tables using Insert, Update and Delete functionality.

Additional integration advances in support of SAP software introduced with the Summer 2013 release include:

  • Connectivity to the SAP HANA® platform via ODBC for high performance analytics.
  • Enhanced support for Cloud Integration Templates, including IDoc Reader and Writer supported as source and target, and BAPI transformations supported in custom integration tasks.

Cloud Process Automation Advances: Add Data Integration Tasks to Process Guides
Informatica Cloud Extend empowers customers with powerful business process automation capabilities, enabling non-programmers to create and publish “guides” that are accessed by users within Salesforce views, web pages or mobile devices. Informatica Cloud Summer 2013 introduces several important enhancements to Informatica Cloud Extend, including:

  • Ability to run Informatica Cloud integration tasks using guides – Informatica Cloud Extend guides can now incorporate automated steps that run Informatica Cloud integration tasks. Guides that collect information can now automatically synchronize that Salesforce data with other data sources and applications in the cloud or on-premise. .
  • Extended mobile capabilities – Cloud Summer 2013 expands existing mobile execution of Cloud Extend guides with a beta release of a new downloadable mobile app, providing additional execution options and increased performance.
  • Customizable guide execution reports in Salesforce – Information about guide execution, including individuals running guides and guide outcomes, is now recorded in Salesforce CRM enabling users to create custom reports showing guide usage and Salesforce productivity improvements.
  • Simple theme customization – Organizations can quickly and easily customize the look of their guides’ interfaces, including new button, border and font settings.

Cloud Data Quality and MDM Enhancements
Informatica Cloud Summer 2013 also delivers enhancements in the areas of cloud data quality and master data management (MDM):

  • Informatica Cloud MDM for now provides support for multi-type/multi-source/multi-dimensional hierarchies to aid in the visualization and tracking of multiple different business interactions and entities. This enables Salesforce customers to better collaborate on key customer interactions, manage complex territories, and leverage pre-built hierarchies from 3rd party data providers, as well as their own back-office systems to easily uncover cross-sell/upsell or white space opportunities. The new hierarchy management capabilities make Informatica Cloud MDM the foundation of trustworthy reporting and analytics for Salesforce.
  • Informatica Cloud Contact Validation Service (CVS) now provides real-time address validation at point-of-entry to increase data quality and accuracy.

Informatica Cloud Data Masking: General Availability
With the Cloud Summer 2013 release, the Informatica Cloud Data Masking service is now generally available. Delivering award-winning Informatica Persistent Data Masking technology as a self-service cloud application, Informatica Cloud Data Masking is the first comprehensive SaaS solution for protecting data privacy in application development and test environments such as SaaS application sandboxes.

New Cloud Connectors and Integration Templates
Informatica Cloud has several new Cloud Connectors and Get it Now Cloud Integration Templates available instantly on the Informatica Marketplace:

  • New Cloud Connectors available for a free 30-day trial on the Cloud Marketplace Mall include connectors for Microsoft SharePoint, MongoDB, JSON, Hive (Hadoop) and QuickBooks Online.
  • New Cloud Integration Templates available for a free 30-day trial on the Cloud Marketplace Mall include Templates for integration of solutions from SAP, Salesforce, Workday-to-Concur and Workday-to-NetSuite.
  • The Virtual Data Machine is an embeddable data management engine that accesses, aggregates and manages data. The technology can deploy logic regardless of type, volume or source of data; computing platform; or end user. The Virtual Data Machine is the core engine that drives the Informatica Platform.

All Informatica Cloud integration customers were upgraded to the Summer 2013 release on May 11, 2013. To learn more about the release and register for an interactive webinar visit:

Tweet this: @InformaticaCorp #Cloud Summer 2013 Takes Cloud Integration to New Heights

Supporting Quotes:

  • “The next phase of cloud computing requires a shift from real-time flows and analyses of data to right time flows,” said R “Ray” Wang, Principal Analyst & CEO, Constellation Research, Inc. “Companies will increasingly move operational and business intelligence data functions to the cloud, as the demand for fluid, real-time information increases. More importantly, context will be key in providing relevancy. Cloud solutions must address these needs in order to help customers win in the market place.”
  • “The Informatica Cloud Summer 2013 release demonstrates Informatica Cloud’s continued innovation as the industry’s leading cloud integration, data management and integration platform-as-a-service (iPaaS) solution,” said Daegan Gray, President, INSynergy, LLC.
  • “Informatica Cloud continues to rapidly expand the breadth and depth of integration capabilities and use in the market, where it now routinely processes more than two billion cloud integration transactions a day,” said Juan Carlos Soto, senior vice president and general manager, Cloud Integration, Informatica. “With the Summer 2013 release, Informatica continues to deliver pioneering cloud integration and data management capabilities designed to help our customers unlock the full potential of all of their cloud services.”

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica for maximizing return on data to drive their top business imperatives. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Cloud, Informatica PowerCenter, Informatica Cloud Extend, Informatica Cloud MDM, Informatica Cloud Contact Validation Service, Informatica Cloud Data Masking, Informatica Persistent Data Masking and Informatica Marketplace are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other company and product names may be trade names or trademarks of their respective owners.