The Information Difference Positions Informatica as a Technology and Market Leader in Master Data Management Market

Identifies Informatica as the Highest Rated Product Among the Market Leaders

Redwood City, Calif., July 23, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that is has been positioned by leading researcher The Information Difference Ltd as a leader in the Master Data Management (MDM) industry. The report, titled MDM Landscape Q2 2013, assesses vendors on their technology and market strength and is available in full on Informatica’s website.

The Information Difference report provides insight into the MDM market, which they state is one of the fastest growing enterprise software markets. Informatica is positioned as a leader in the top right corner of the MDM vendors’ landscape. Informatica is also noted as the highest rated product offering among the four market leaders. A significant component in the technology scoring comes from the customer base and the report notes that Informatica has one of the most satisfied customer bases among the vendors.

“We are very happy with this new validation of Informatica’s leadership in Master Data Management,” said Dennis Moore, senior vice president and general manager of MDM at Informatica. “As this report notes, Informatica has the highest-rated technology among the MDM market leaders, and the greatest market strength among the MDM technology leaders.  Our investment in MDM technology ensures that Informatica will continue to be at the forefront of innovation and customer success. The state-of-the-art capabilities introduced in Informatica MDM version 9.6 will further help our customers accelerate time-to-value, scale to even more challenging requirements and deliver even more business value to users.”

“As the MDM market continues to mature, many customer projects are significantly expanding to implement multiple data domains such as asset, location, financial data and reference data in addition to the common customer and product data,” said Andy Hayler, president and chief executive officer of The Information Difference.  “In addition, the MDM market is starting to dabble in cloud-based implementations, Big Data, specifically Hadoop, and social media tracking, such as sentiment analysis. Informatica’s multi-domain MDM, cloud MDM and PIM software solutions handle these critical trends.”

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica Vibe and Informatica Master Data Management are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.