Gartner Positions Informatica as a Leader in 2013 Magic Quadrant for Master Data Management of Customer Data Solutions

Redwood City, Calif., October 21, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a leader in its October 2013 Magic Quadrant for Master Data Management of Customer Data Solutions report.

The complete report, including the quadrant graphic, is available at

Bill O’Kane, Research Director at Gartner, et al. of the report, wrote, “The ability to create, maintain and draw on a single, trusted, shareable version of customer master data is increasingly seen as an essential requirement in commercial and noncommercial organizations to support business processes and business decision making.”

According to the Gartner report, “The MDM of customer data solutions market segment grew healthily in 2012. New acquisitions and integrations of prior acquisitions by the Leaders have continued, and several visions for linking MDM and social data have emerged.”

Additionally, the report notes that, “Investment in MDM of customer data solutions continues to occur across all industries, including the government sector. Service industries (such as financial services and healthcare) and governments tend to focus on the customer data domain (except for some sectors of financial services that deal heavily with securities), whereas product-oriented industries tend to be interested in a wide set of data domains (such as product, supplier and customer). There is global interest and investment in MDM of customer data solutions, mainly by large enterprises.”

Informatica MDM uses a flexible business model-driven MDM approach to address customers’ unique business requirements. This proven multidomain MDM approach improves operations by empowering business users with consolidated and reliable business-critical data – such as customers, products, channel partners, suppliers – and the relationships among them.

Dennis Moore, senior vice president, Master Data Management, Informatica, said, “In the past few years, enterprises have learned that better quality master data equates to better results in the business. We feel Informatica’s leadership in MDM, recognized once again by Gartner, enables our customers to serve their customers better, introduce products faster, achieve their supply chain goals, and make better decisions.”

Tweet this:  News @Gartner_inc Positions @InformaticaCorp as a Leader in Gartner #MDM of Customer Data Solutions Magic Quadrant

Informatica Leadership in other recent Gartner Magic Quadrant reports:

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other product and service names mentioned are the trademarks of their respective companies.