Gartner Positions Informatica as a Visionary in 2013 Magic Quadrant for Master Data Management of Product Data Solutions

Informatica MDM and Informatica PIM Advance in Both Completeness of Vision and Ability to Execute

Redwood City, Calif., November 19, 2013 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a visionary in its November 2013 Magic Quadrant for Master Data Management of Product Data Solutions report.

The complete report, including the quadrant graphic, is available at

Informatica MDM and Informatica PIM (Product Information Management) advanced in both completeness of vision and ability to execute on that vision.

Gartner analysts wrote, in the Market Definition/Description section of the Magic Quadrant for Master Data Management of Product Data Solutions report, that, “The use of MDM of product data solutions ranges across different scenarios. Some focus on a segment of product master and other application-specific data in support of customer-facing business processes commonly found in e-commerce across different or ‘omni’ channels.”

Informatica PIM, acquired from Heiler Software in June 2013, is designed to generate a faster time-to-market, increased customer loyalty and higher conversion rates and margins in all sales and marketing channels.

“As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce,” said Rob Karel, vice president, Product Strategy and Product Marketing, MDM, Informatica.

Gartner analysts, in commenting on another MDM of product data solutions market scenario, also wrote in the report that, “Yet another takes a more enterprise- or ERP-centric view, starting with information architecture spanning all business processes and consolidation of data from a corporate, global perspective.”

Informatica MDM is a flexible, business-model driven, multidomain MDM solution that empowers companies to improve operations with business-user access to consolidated and reliable business-critical data – such as products, channel partners, suppliers, customers and employees – as well as the relationships between data.

Informatica’s Karel added, “Leading firms in financial retail, manufacturing, distribution, services, life sciences, healthcare, government, energy and many other industries rely on Informatica MDM and PIM to meet their specific business requirements. Informatica MDM and PIM together enable ‘Universal MDM’ for these companies.”

Universal MDM is a platform that rapidly solves customers’ immediate business problems with fit-for-purpose master data management capability. This platform enables customers to grow the initial solution to solve additional business problems by leveraging existing technology investments and skills, while de-risking their projects with a proven solution.

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Informatica Leadership in other recent Gartner Magic Quadrant reports:

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica MDM, Informatica PIM, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.