Independent Research Firm Positions Informatica As A Leader In Product Information Management Solutions

Informatica PIM Cited for Usability in Supporting a Multi-Channel Environment

Redwood City, Calif., May 21, 2014 - 

Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today announced that Forrester Research, Inc., a leading independent technology and market research company, has positioned Informatica as a leader in The Forrester Wave™: Product Information Management (PIM), Q2 2014.

Forrester Research ranked Informatica as a leader based on all three areas in which it evaluated vendors – including current offering, strategy, and market presence – and it ranked Informatica highest in the current offering category. The complete report, including The Forrester Wave graphic, is available at:

Forrester analysts wrote in the report that, “Working with an already strong foundation to manage product taxonomies and relationships, Informatica PIM has one of the most complete sets of deployment, quality, and data management capabilities for PIM.” According to the Forrester report, Informatica PIM’s “Solid visualization, complex catalog management with inheritance, and strong workflow capabilities help business users create, manage, and govern product data.”

The Forrester Wave for PIM added that, “Informatica PIM workflow is extensive and can be further deployed upstream and downstream using Informatica BPM,” the company’s Business Process Management module.

Forrester analysts also noted in the report that, “Informatica PIM does a nice job of capturing events and detailed metadata for product changes.”

According to The Forrester Wave for PIM, “Overall, the reason customers choose Informatica PIM is its usability to support a multi-channel environment.”

A master data platform for multi-channel commerce, Informatica PIM offers a comprehensive, easy to use solution combining robust product information management with industry leading capabilities in data integration, data quality and governance. With Informatica PIM, organizations centrally manage all of their product data to create a consistent experience across all distribution channels, quickly and cost-effectively onboard suppliers and catalogs, and offer the right products in the right channels at the right time.

Dennis Moore, senior vice president and general manager, Master Data Management, Informatica, said, “Information is the key asset for tomorrow’s customer, who is demanding to know more than ever before. Informatica uniquely delivers insights from product, supplier, customer, and other data – and the relationships between them – so our customers can deliver the right products and offers to the right customers at the right time. Informatica’s position as a leader in the Forrester PIM Wave is, for us, a proof point for our continuous investments in innovation, and the success our customers enjoy as a result.”

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential and drive top business imperatives. Informatica Vibe, the industry’s first and only embeddable virtual data machine (VDM), powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. Worldwide, over 5,000 enterprises depend on Informatica to fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica at, and


Note: Informatica, Informatica PIM, Informatica BPM, the Informatica Platform and Informatica Vibe are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.