Data Means Business

May 20, 2021 |
Barry Green

This blog has been co-authored by Jason Foster.

Implementing a successful data program is never easy. Even with the best tools and the most intelligent people, challenges always arise.

A key ingredient for success—and one that we’ve often found to be missing—is support from crucial stakeholders such as executives, leaders, managers, and other influencers. These may even be people who know the value of, and can champion, a data-guided culture. However, the potential value of doing this isn’t always clear, so the benefits are never realized.

Typically, resources that speak to the true value of data and work to support the efforts of data champions are created for Chief Data Officers and other highly technical audiences.

So, we decided to create a resource that would speak to every executive, leader, manager, and influencer. A resource that would showcase the critical connection between data and business outcomes, and drive stakeholder engagement by connecting the power of data with the work your people do every day.

We want to start a conversation about data and the economic, business, organizational, and societal outcomes that stem from leveraging data for success.  

Our book, Data Means Business, is a clear and pragmatic guide designed to help leaders:

  • understand the interconnectedness between data and other ecosystems
  • create a mindset and strategies to maximize value from data
  • learn to treat data as a product and service to accelerate time to value
  • scale data efforts quickly

Through our Level Up Framework, we promote a deeper understanding of data transformation and maturity, with practical steps on how leaders and their teams can achieve it.

“I loved this book, so much of it resonates with me and is an articulation of my own journey of data discovery over the years. This is not just a book for chief data officers and data management leads as it says in the intro, this is a handbook for any and all CXOs who have responsibility for or an interest in data—and that is ALL of them.” - Lorraine Waters, Chief Data Officer, Global Compliance, HSBC and Top 100 Global Data Power Women 2020

This bestselling book is now available on Amazon in paperback and Kindle eBook versions.

Data Means Business: Level up your organisation to adapt, evolve and scale in an ever-changing world: Amazon.co.uk: Foster, Jason, Green, Barry: 9781781335215: Books

Data Means Business: Level up your organisation to adapt, evolve and scale in an ever-changing world: Foster, Jason, Green, Barry: 9781781335215: Amazon.com: Books