Drive Data Democratization with CLAIRE GPT

Today’s most successful organizations empower employees to make data-driven decisions at every level. Data democratization — the process of making data accessible to all employees, regardless of the level of their technical skills — has become essential for businesses striving to stay ahead. By empowering more people with data, organizations can drive faster, more informed decision-making across teams. Many organizations today support data democratization by creating centralized data sources, implementing role-based access controls and investing in data literacy training. However, traditional methods often restrict data flow to certain roles, creating bottlenecks, slowing innovation and limiting a truly data-driven culture.

Shifting towards democratized data access helps organizations break down these barriers, fostering an environment where insights fuel every decision and data becomes an asset leveraged by all.

To be truly data-driven, organizations need more than data availability — they need accessible technology. The challenge has been consistently twofold: either expecting users will uplevel their technical ability to consume data or delivering tools that make data more accessible to everyone. In this blog, we explore how technology can be the backbone that makes data accessible, secure and understandable across an organization.

Without specialized tools, data often remains locked in silos or accessible only to technical experts, limiting its value and slowing decision-making. CLAIRE® GPT, Informatica’s generative AI-driven assistant, is designed to break down these barriers. Its natural language interface allows employees to interact with data conversationally, bypassing the need for SQL or technical skills. Effortless data discovery and understanding help users find and interpret relevant data quickly, while transparent data lineage fosters trust by allowing users to trace data back to its source. The data quality and anomaly detection feature flags potential issues, ensuring reliable insights.

Together, these capabilities make data access intuitive, reliable and broadly applicable, directly addressing the pain points of data democratization.

Figure 1: CLAIRE GPT features that enable data democratization.

With the following features, CLAIRE GPT empowers employees at all levels to access and utilize data, driving data democratization and supporting organizational success (see Figure 1):

• Natural Language Interface
  CLAIRE GPT reduces barriers to data engagement and enhances data literacy across the organization by allowing users to ask questions in their natural language. It makes data access intuitive for less-technical users, with responses to prompts like “Show me the customer churn reports” or “What’s the revenue from product X in quarter Y.”
• Automated Data Insights and Summarization
  CLAIRE GPT provides insights alongside cataloged information, summarizing complex data and revealing actionable insights based on asset changes or data profiles, helping users make informed decisions and understand data dynamics.
• Policy-Driven Metadata Access Control
  With policy-driven metadata access control, CLAIRE GPT helps to maintain security and compliance by ensuring that sensitive metadata is accessible only to authorized personnel.
• Guided Data Exploration
  CLAIRE GPT fosters a culture of self-service analytics, improving data literacy across the organization by offering guided data exploration and suggesting relevant queries and metrics tailored to user needs.
• Data Quality Checks and Anomaly Detection
  CLAIRE GPT helps ensure you can trust and rely on high-quality data for analysis. It empowers users by enabling data quality checks to verify accuracy and consistency, helping to identify issues like duplicates or missing values.
• Data Products Creation
  CLAIRE GPT makes data more accessible and useful across teams by generating data products that serve as foundational assets. These products enable users to explore and leverage data, driving faster, data-driven decisions without the need for deep technical expertise (see Figure 2).
• Customizable Visualizations
  CLAIRE GPT helps to improve data understanding and analysis by creating tailored visualizations based on user queries, transforming raw data into accessible formats like line and pie charts.
• Cross-Functional Collaboration
  CLAIRE GPT enables seamless sharing and collaboration across teams, providing a unified platform for data access and insights. This enhances alignment on strategies and fosters a collaborative culture for data democratization .

By integrating these features, CLAIRE GPT improves data literacy and enables organizations to democratize data access, driving informed decision-making and fostering innovation.

Figure 2: Enabling data democratization with datasets available across catalog sources.

CLAIRE GPT’s capabilities are designed to address the real-world challenges organizations face in achieving data democratization. Smart prompts and targeted interactions enable all users, regardless of technical background, to gain meaningful insights from data. Two examples illustrate how CLAIRE GPT navigates common challenges, offering solutions that improve data access, understanding, and trust across an enterprise.

1. Simplifying Access for less-Technical Users

Challenge: Many business users struggle to access or interpret data due to limited technical skills, often needing quick insights but lacking the ability to navigate complex tools.

Solution: John, a marketing manager, is preparing a quarterly strategy review. To understand customer churn and retention trends, he needs specific data insights. He opens CLAIRE GPT and types, “Show me the customer churn report.” CLAIRE GPT instantly retrieves the report and provides a clear summary. Curious to dive deeper, he asks, “Who is the owner of this data?” CLAIRE GPT identifies the contact, so John knows whom to reach for more details.

Seeking more context, he types, “What datasets feed into this report?” CLAIRE GPT lists relevant sources, including sales and customer engagement data, providing a holistic view. Finally, John requests, “Show me the number of customers across segments,” and CLAIRE GPT displays a breakdown, revealing trends across different customer categories. To narrow his focus, he asks, “Create a subset of churn data for ‘GOLD’ customers from CA, NY or TX.” CLAIRE GPT filters the data, helping John tailor his analysis (see Figure 3). With CLAIRE GPT’s guided prompts and user-friendly interface, John efficiently gathers insights for his retention strategy — all without needing technical skills.

Figure 3: CLAIRE GPT enables data democratization with lineage impact analysis.

2. Enabling Faster Insights for Business Agility

Challenge: In a fast-paced environment, decision-makers need instant insights to respond quickly. Data bottlenecks, caused by complex requests and reliance on data teams, often hinder rapid response, impacting agility and growth.

Solution: Sarah, a regional sales director, is preparing for an executive meeting on quarterly revenue trends. In the past, she depended on data teams, often facing delays in receiving insights. With CLAIRE GPT, Sarah bypasses these bottlenecks. She types, “Show me the quarterly revenue by region,” and within seconds, CLAIRE GPT presents a visual summary of regional trends (see Figure 4).

Spotting a decline in the Northwest, she asks, “What is driving the revenue drop in this region?” CLAIRE GPT quickly highlights factors, such as a decrease in orders from a major client. This allows Sarah to identify potential solutions before her meeting, preparing her with targeted recommendations. By streamlining access to critical insights, CLAIRE GPT empowers Sarah to make data-driven decisions in real time, supporting business agility and growth.

Figure 4: Regional sales breakdown with a visualized total sales distribution.

SSM Health

One of the most impactful examples of CLAIRE GPT’s real-world application is its role in transforming data management at SSM Health, a $10.5 billion US health system. By leveraging Informatica Master Data Management (MDM) and CLAIRE GPT, SSM Health has created a governed, secure and scalable self-service data platform. The platform is a foundational key to supporting analytics-based decisions by merging technology with domain knowledge. SSM Health integrates data from different sources such as patients, payers, and providers with Informatica MDM, to create a “Golden Record”. CLAIRE GPT then understands and presents the data to various users, providing data answers to enhance community health. Informatica Cloud Data Governance and Catalogue was also key in this process, as having a unified data classification is crucial when mastering data while gaining reliable analytic insights with integrated governance of data and AI models. 

Katie Germano, Director of Healthcare Analytics at SSM Health, shares: “CLAIRE GPT can strategically be deployed to help our clinical teams find information that would historically require IT ticket requests. For example, our chief medical information officers will be able to easily find how many orthopedic providers are in network to ensure that the health system is meeting patient needs while having the appropriate coverage.” (Please refer to “How SSM Health Uses GenAI Data and Insights for Exceptional Health Care” for more details.)

Dr. Reddy’s

Anish Agarwal, Dr. Reddy’s Senior Vice President and Global Head of Data and Analytics, is also excited about the potential of CLAIRE GPT, which is provided in-platform and gives Dr. Reddy’s an option to contain and manage costs. “The recent integration of GPT speaks volumes about Informatica’s ability to continuously innovate and exceed customer requirements."

As Dr. Reddy's continues to drive pharma innovation and first-to-market solutions, their new foundation of trusted cloud data plays a crucial role. "At Dr. Reddy's, we bring data and AI to life by following one simple rule: democratized access to trusted data," Agarwal concludes. This approach, powered by Informatica IDMC, is helping Dr. Reddy's fulfill their mission of making innovative medicines more accessible and affordable for patients worldwide, in record time – for health issues that can’t wait. (Please visit the web page for more details.)

The future of data democratization will be defined by making data more accessible, intuitive and embedded in everyday workflows. Emerging advancements in conversational data management, like CLAIRE GPT, will empower users to access data anytime, anywhere, including mobile devices, and through multi-modal interactions like voice commands, ensuring data is never out of reach. Data democratization will also involve scoped, project-based datasets curated by administrators or power users; these scoped datasets will allow users to explore only 5-7 targeted tables or datasets for specific projects, streamlining focus and relevance.

As enterprises increasingly rely on multiple data catalogs from various vendors, solutions like CLAIRE GPT will enable cross-catalog search capabilities, breaking down vendor silos and maximizing data discoverability and exploration. Additionally, seamless integrations with communication tools such as Slack, Microsoft Teams and other third-party chat applications will embed data insights directly into collaboration platforms, bringing insights right where discussions happen. Moving forward, reusable artifacts like data quality rules, mappings and transformation recipes will be available to everyone, even those without technical expertise. This will make it easier for all employees to create and use data products. These innovations will continue to expand how data is accessed, bringing organizations closer to a future where everyone can make data-driven decisions, and helping build a truly data-driven culture.

As organizations embrace data democratization, CLAIRE GPT enables employees to engage confidently and independently with data. By providing user-friendly access, secure exploration and real-time insights, CLAIRE GPT fosters a culture where data fuels every decision, aligning strategies and driving growth. With CLAIRE GPT, enterprises can break down data silos, promote collaboration and enhance agility, making data not only accessible but central to competitive advantage.

Ready to harness the benefits of data democratization? Discover how CLAIRE GPT can transform your data management. Visit https://www.informatica.com/about-us/claire/claire-gpt.html or reach out to us to learn more and get started today.