Deliver Hyper-Personalized Customer Experiences and More with Informatica Master Data Management on Microsoft Azure

Last Published: Nov 22, 2022 |
Khoi Hoang
Khoi Hoang

VP, NA MDM Presales & WW MDM Presales Strategy & PAs

Modern Data Management Challenges

Modern organizations are going through massive transformation. Change is impacting every function and line of business in the enterprise. It also impacts a company’s ability to stand out against the competition. What’s the best way to differentiate for business success? Some companies focus on building great products. Still others stand out by delivering superior customer experiences. Focusing on inorganic levers like mergers and acquisitions is another pathway to growth. No matter what industry you’re in, supply chain disruptions and regulatory compliance pressures can slow down some of this growth.

Informatica and Microsoft are delivering multidomain master data management on Azure.

The increased role of data privacy, security and ESG requirements may also impact the bottom line. IT leaders are facing challenges as well. They are under pressure to modernize the application landscape. Moving data and processing capacity to a cloud ecosystem helps. Companies look to cloud-based solutions to leverage innovations in artificial intelligence (AI) and machine learning (ML).

The cloud also helps speed up maintenance cycles associated with on-premises software. With cloud-based enterprises, organizations gain faster and better insights into both operational and analytical applications. Master data management enhances these insights, giving organizations a 360-degree views of their business at every level — from operations and finance to sales and marketing.

Informatica and Microsoft are working closely together to deliver master data management capabilities on Azure Cloud with innovations that increase flexibility and scale to support an organization’s most critical use cases, including enhanced customer experience, digital commerce and supply chain management.

At Informatica World 2022 in Las Vegas in May, we expanded our longstanding collaboration. We announced multidomain MDM-as-a-Service on Microsoft Azure, available via the Azure Marketplace. MDM SaaS on Azure enables our joint customers to combine, rationalize and master hundreds of data sources. Informatica MDM provides the ability to:

  • Deliver hyper-personalized customer experiences
  • Manage complex global supply chains
  • Drive digital commerce initiatives
  • Enable financial data to drive accurate reporting and compliance

With the launch of Informatica’s MDM SaaS on Azure, enterprise customers can drive operational efficiency with high-quality data, visibility and transparency. They can do this throughout their information supply chain — from ingestion to consumption.

The Importance of Master Data Management

There’s a proliferation of data in IT environments due to the increase of purpose-built applications. These applications are designed to solve day-to-day challenges faced by business users. Business units — from marketing and sales to finance and HR — are investing in new SaaS applications. Some of these applications are home-built. As a result, data fragmentation is becoming a growing challenge. Businesses are also investing in cloud data warehouses and data lakes to address these challenges.

Taking control of chaos

Disconnected and point solutions lead to an incomplete view of your business landscape. They cause operational inefficiencies and siloed decision-making. To take control of this chaos, companies need a holistic data management strategy. An end-to-end data management strategy integrates multiple capabilities into a single platform. These capabilities may include:

Today, it’s more critical than ever to have an MDM system that connects every application in the organization. MDM drives trusted, real-time insights about customers, products and suppliers. It is required as the essential connective tissue across all data silos.

Informatica Master Data Management

At Informatica, we work with thousands of customers around the globe to help them drive value from their MDM investments. As a cloud-first and cloud-native data management provider, we built MDM capabilities into Informatica's Intelligent Data Management Cloud™ (IDMC). IDMC lets you quickly and safely manage large volumes of data from a variety of sources. It delivers next-generation scalable AI/ML and actionable analytics to accelerate data science initiatives.

Three Core Tenants of Master Data Management

Informatica MDM allows data leaders to offer a robust and intelligent MDM solution focused on three core tenants — simplicity, productivity and scale. Here’s a brief description of each:


We streamlined the technical architecture for MDM by integrating comprehensive data management capabilities into a microservices-based, API-driven architecture. In an all-in-one, usage-based offering, you get core services required for MDM. These include data integration, data quality, master data consolidation, application integration and data governance. This is especially critical when companies are managing complex global supply chains and striving to ensure compliance.


Prebuilt data models, rules, workflows, user interfaces and 150+ out-of-the-box data connectors speed up the deployment of MDM and increase administrative productivity. Companies that are trying to drive faster time-to-market through digital commerce can achieve productivity improvements with MDM for Azure.


With Informatica MDM, you can increase or decrease infrastructure resources to adapt to variable workloads. This supports the growing number of domains and records spanning all functions across the enterprise. Organizations can drive hyper-personalized customer experiences by managing customer data at scale.

Intelligent Master Data Management with Informatica on Microsoft Azure

Over the past few years, there’s been widespread adoption of Microsoft Azure applications and the Azure data platform. Microsoft has made significant strides in its cloud offering. This is making data management easier for business and IT users. Now there’s seamless integration across Microsoft cloud applications, data storage and data and analytic services. Companies of all sizes can benefit from this increased flexibility and scale to support their most critical use cases.

Today, companies are seeking a secure, scalable and performant MDM solution on Azure. Informatica and Microsoft are partnering to help them master their customer, product, supplier and location data. Together, we are delivering Intelligent MDM on Azure Cloud to help customers connect, understand and manage the relationships between enterprise domains. Informatica MDM on Azure drives business value, helping you deliver the right offer at the right time and in the right format. For a holistic view of your data, Informatica’s cloud-native MDM solution enhances the agility and scale of Microsoft Azure to reduce time to value and speed up your digital transformation efforts.

Next Steps

Visit this page to learn more about Informatica’s master data management for Azure offering and our partnership with Microsoft. To learn more, contact us.

First Published: Sep 27, 2022