Hyperautomation Made Easy for Any User, Data, or Pattern

AI-Powered iPaaS: Leveraging Trillions of Transactions

Last Published: Feb 24, 2022 |
Andrew Hawthorn
Andrew Hawthorn

Senior Director, Product Marketing 

AI-Powered iPaaS: Leveraging Trillions of Transactions

If you're working on digital transformation without hyperautomation, you're missing the bigger picture. It's no longer enough to automate tasks. You must automate entire business processes. And these last few years have taught us all that our people, processes, and systems must be agile and flexible enough to accommodate changes such as a sudden need to support remote work, increased pressure to generate online revenue, a change in the business model, a shift to virtual learning, or even something as innocuous as an acquisition or a merger.

Technology, particularly through the cloud, provides immediate access to the world’s best tools and applications. Plus, it offers another amazing promise: the ability to shave off days and months to implementation times and automating processes in seconds versus hours. Application integration and hyperautomation is about opportunity: what you can do with the time saved and being able to help people achieve their potential in the workplace. It’s also about you: making you, the architect, not just the hero of this journey, but making your life easier and less stressful. Instead of rote, repetitive tasks, we're meant to create, to think, to enjoy our work, and to serve others. We reward productivity over busyness. Having more time in the workday doesn’t just make us more competitive, it makes us more human.

According to McKinsey, 45% of work activities can be automated.1 Imagine doubling the number of sales orders you process or halving the time it takes to produce a contract. Leaders across every industry know the value of automation:

  • 73% of IT leaders say that thanks to automation success, employees are saving between 10% and 50% of the time they previously spent doing manual tasks.2
  • 78% of business leaders believe that automating tasks in the organization increases productivity for everyone involved.3

But hyperautomation isn’t something you just stumble into. Status quo doesn’t move you forward. Hyperautomation is urgent and essential, not just to reduce costs, but to react to the constant change of market pressures. Retailers changing their business models to provide curbside checkout; large manufacturers creating digital apps for sales orders; educational institutions connecting their campuses with virtual learning to enhance the student experience. It all comes down to the speed of adaptability. The sooner you start, the faster you win.

At Informatica, we help organizations realize this radical productivity through hyperautomation. The opportunities are limitless in a world filled with real-time applications that are on-demand, modular, scalable, portable, secure, lightweight, easy-to-use, and easy-to-develop. This means people build, buy, and connect their own AI-enabled applications to amplify their work, allowing them to focus on the exceptions rather than enforcing the rule.

Informatica’s undisputed industry-leadership has artificial intelligence at its core. CLAIRE, our AI engine, provides all the functionality needed to take your business to the next level. This includes intelligent connectivity, business process automation, API management, and application and data integration that’s scalable and secure. AI fuels hyperautomation, using your data as the way to outperform your competitors.

Leverage industry-leading integration and API services, built on a foundation of AI-powered hyperautomation. Leverage industry-leading integration and API services, built on a foundation of AI-powered hyperautomation.


Informatica was recently named to the Q1 2022 Constellation ShortList™ for comprehensive platforms that enable cloud-centric integration. And for the eighth time in a row, Gartner® named Informatica a Leader in the 2021 Magic Quadrant™ for Enterprise iPaaS4.

Five Pillars to Application Integration and Hyperautomation

Our application integration and hyperautomation story is built on five pillars:

1. Connect everything

Informatica eliminates the need for complex coding through a robust marketplace of mature, third-generation connectors, APIs, templates, and accelerators — from simple use cases all the way through your most complicated enterprise deployments. We make the hard stuff easy and fast. If you cannot find a pre-built connector on our marketplace, you can create your own in 30 seconds…faster than with any other iPaaS.

Case in point: Reitmans, a women’s specialty apparel retailer, wanted customers to have full visibility into order status, from processing and fulfillment to shipping and delivery. “By connecting our order management system to the customer order tracking system, Informatica plays a major role in making the shopping experience intuitive, transparent, and user-friendly,” says Carlo Varano, Director Application Systems, Reitmans Ltd.

2. Build intelligent processes

Our 20 years of business process automation tools, including our CLAIRE engine, means we leverage hyperautomation to ensure business resilience, business continuity, and efficiency.

Application integration and hyperautomation not only help reduce costs, but they also enable you to react to the constant change of market pressures: large manufacturers creating digital apps for sales orders; educational institutions connecting their campuses with virtual learning; or retailers changing their business model to provide a better customer experience.

For example, Informatica helped cloud banking leader nCino automate their entire process of booking loans and deposits, and pulling credit bureau reports and account documents. This improved their operational efficiency, enabling them to reduce their loan origination and closing times by an average of 34%.

3. Monitor and manage

Typically, software vendors force a choice: either you give your developers tremendous freedom with no governance over their activity, or you clamp down on productivity to supervise and govern their work. Informatica takes a different approach. We democratize integration and governance by enabling wizard-driven interfaces and self-service for non-tech workers and developers alike, allowing you more governance and more productivity.

A great example is National Interstate Insurance, who after automating their application processes, increased their organizational effectiveness and insurance application processing efficiency up to 9x.

4. Unlimited flexibility

Informatica lets you automate on your terms. Our cloud-first, cloud-native, API-based microservices architecture helps you accelerate innovation and increase productivity at scale. It can easily scale in any direction to accommodate any workloads without impacting performance. You can deploy in minutes with wizard-based interfaces, and always get the advantages of scale, security, and trust that comes with our Intelligent Data Management Cloud (IDMC).

Informatica helped Rockwool International, a leader in stone wool solutions, increase efficiency and improve customer service by integrating production lines with factory and warehouse systems in real time. This integration promotes flexibility and provides a foundation for automated guided vehicles and warehouse robotics to optimize stock picking and fulfilment.

5. Secure everything

Security and trust are baked into everything we do: real-time integration, process automation, and API management.

The Austin Community College District (ACC), the sixth-largest in the U.S., wanted to drive digital and cloud transformation to enhance student experiences. Informatica Application Integration and API Management solutions now enable them to integrate their applications such as Salesforce and Okta with secured API usage management, resulting in students having the ability to access systems in seconds rather than the previous experience of 24 to 48 hours.

All these examples illustrate why you need a people-centric, sophisticated approach that takes automation to scale. Since millions of digital apps will be developed using cloud-native approaches next year, let us help make your job a little easier so you can get back to the business of serving your mission.

Learn More at Informatica World

So, are you ready to learn more about automating processes and scaling the most complex application integrations? Then join us on May 24–26 at Informatica World, the industry’s premier event on cloud, data, and AI, where will we have a dedicated track on Application Integration & Hyperautomation. You’ll hear first-hand customer success stories and attend technical deep dives and roundtable discussions with Informatica subject matter experts. Learn more and register now!



4Gartner, Magic Quadrant for Enterprise Integration Platform as a Service, Eric Thoo, Keith Guttridge, Bindi Bhullar, Shameen Pillai, Abhishek Singh, 29 September 2021


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved


First Published: Feb 24, 2022