Informatica Ranked #1 in New IDC Worldwide Master Data Intelligence Software 2023 Market Share

In the highly competitive and fragmented master data management (MDM) software market, it is difficult for solution providers to stand out from the crowd. That's just one reason why Informatica is thrilled to be ranked #1 for 2023 market share in the latest report from IDC. Published in June 2024, IDC’s Semiannual Software Tracker positions Informatica as the market share leader with 25% of the overall Master Data Intelligence Software market. 

Figure 1: IDC Market Share 2023, Worldwide Master Data Intelligence Software Market Share

Each year, IDC measures the performance of the worldwide data integration and intelligence (DII) software market, which grew 9.3% to $9.1 billion in 2023. Master data intelligence is one of the four submarkets defined by IDC under the broader Data intelligence worldwide market.

For 2023, Informatica is also ranked #1 in the data intelligence worldwide software market at 19% market share, data quality software market at 17% market share, and data integration worldwide software market at 10% market share. 

Organizations aiming to scale their business and digital transformations recognize how mature master data management (MDM) capabilities have become essential in fueling their progress — especially if they want to stand out in a crowded market. Informatica Intelligent MDM is purpose-built to empower organizations to successfully lead strategic data-driven initiatives such as improving customer experiences, optimizing digital commerce, streamlining supply chain operations, managing financial data and seizing key business opportunities.

With the foundation of the Informatica Intelligent Data Management Cloud (IDMC) providing end-to-end services for advanced data management, Informatica MDM eliminates the need for multiple point solutions to create a single source of truth. AI-powered, cloud-native and multidomain, Informatica delivers an MDM solution designed to remove complexities associated with disjointed user experiences, low business value, long implementation times and the burdensome task of maintaining separate metadata repositories and applications.

While our all-in-one data management capabilities help our customers drive data-led success, we are convinced our customer-first approach is our key differentiator. We are committed to continuously innovating and delivering solutions that introduce new capabilities to accelerate outcomes, manage risks and improve operational efficiencies for our customers.

With our ability to drive faster time to value, ease of use and superior customer service while providing a consumption-based pricing model, Informatica becomes the best choice for organizations seeking rapid ROI. 

As we continue to bring modern MDM solutions to the market, leveraging our deep knowledge and experience, we excel in three areas: superior vision, stronger AI-powered capabilities and simplicity and ease.

A Superior Vision

MDM is becoming truly fundamental for success as AI and digital transformation rely on complete, accurate and AI-ready data. Our vision is for MDM to address virtually any market shift and be adopted by all businesses that want to overcome their data challenges and solve their perplexing business problems. By powering data management capabilities within IDMC with AI automation, we are creating optimized user experiences, increasing self-service access to trusted data and delivering a modern all-in-one intelligent MDM solution.

Stronger AI-Powered Capabilities

Informatica MDM leverages CLAIRE^® copilot capabilities to automate data management tasks, leading to greater efficiency, productivity, value and scale. With CLAIRE copilot, Informatica helps customers cut data classification time by up to 50%, enhance data discovery up to 100x faster, reduce integration effort by up to 70% with automapping, uncover key data insights in far less time and improve productivity by up to 20% or more. CLAIRE offloads much of the tedious initial work of standing up an MDM solution, supporting new MDM implementations in as few as 14 days and offers 87.5% efficiency during match configuration compared to traditional ways of setting match rules.

With Informatica Intelligent MDM, you can use AI to automate what has traditionally required human oversight and manual work. This includes repetitive, time-consuming and error-prone tasks such as match/merge, data modeling, data mapping, anomaly detection, product classification, data discovery and rule recommendations, among others. CLAIRE GPT applies generative AI and advanced conversational capabilities to dramatically simplify how organizations find, manage and consume master data.

Simplicity and Ease

As Margaret Alfano, Head of Data Architecture & Data Standards at Cardworks, says "We're able to scale our data management on demand. We can focus on the business problem being solved. Basically, what MDM SaaS does is take the worry away." The Informatica MDM solution is microservices-based, AI-powered, all-in-one and multidomain. It uses the most modern cloud-native technology, provides a seamless user experience and infuses AI as a design criterion to simplify the MDM experience for customers. The solution encompasses everything from data discovery to mastering and democratizing master data, leveraging Informatica's extensive industry expertise.  

To help our customers get value even faster, we have developed prebuilt applications for the most common domains such as customer, product, supplier and reference data. Included are value accelerators for industries like retail / CPG, insurance, financial services, life sciences and healthcare; data sources such as SAP to facilitate S/4 HANA modernization efforts and Salesforce to keep data at a high quality for better customer conversations; and common use cases such as environment, social, and governance (ESG).

As a market leader in MDM, Informatica is committed to providing the tools necessary to help you succeed in today's digital-first landscape. Ready to explore the latest innovations in AI-powered cloud data management?

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