To make the most insightful, informed, proactive decisions about your business, all your customer data needs to be connected. Let us help you navigate the fast-evolving market for customer data platforms (CDPs) so you can collect, unify, and manage customer information based on your specific needs and use cases.
“Customer Data Platform 101: The Why, What, and How” explains why a CDP helps you meet customer expectations, what they do, and how to choose one that’s right for your business. In addition to exploring why a CDP is critical to data-driven marketing success, you will learn about:
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© Informatica Inc.
© Informatica Inc.