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KuppingerCole Report Executive View: Informatica Customer 360

Solving Data Management Challenges Across the Customer Lifecycle

To optimize customer centricity and customer engagement, you need to gather, manage, and make intelligent use of customer data at each step of the customer lifecycle. “KuppingerCole Report Executive View: Informatica Customer 360” evaluates Informatica’s Customer 360 solution with attention to:

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  • Its capabilities for supporting marketing transformation such as personalization, increased conversions, and next best actions
  • Its ability to address myriad business- and IT-driven use cases
  • Its strengths and challenges

Download the report to learn why KuppingerCole concludes that Informatica Customer 360 is an ideal solution for organizations that want to organize their scattered customer data to ensure a successful customer experience.