Cloud Data Masking

Dynamic data masking delivers high-throughput and low-latency performance that doesn’t impact user experience. For persistent data masking, Informatica’s proven platform can scale to meet the requirements of organizations that need to mask large data stores. Both solutions integrate without disruption, as no changes are required for applications or databases.

Precision for data privacy laws

Supports the precise controls needed to accommodate data privacy laws (such as GDPR) and tightly control access to sensitive, private, and confidential information. User access to data can mirror the complex scenarios mandated by the ever-increasing number of data privacy laws and regulations.

Complete coverage for data security and compliance needs

By combining persistent and dynamic data masking with traditional data security controls (such as encryption and tokenization), organizations can provide complete coverage for businesses’ data security needs. Organizations can protect live data; data for testing; data for outsourcing; and data for customer support, analytics, or reporting. Combined with encryption and tokenization, masking eliminates data security vulnerabilities to internal and external attacks.

Seamless integration without modification

Nonintrusive data masking supports heterogeneous environments without the need to modify applications or data. They also complement existing data security controls such as encryption and tokenization without the need to modify settings or configurations.

Data can be de-identified and de-sensitized so that sensitive information is anonymous when used for support, analytics, testing, or outsourcing.

Key features include:

  • Precision for data privacy laws: Any combination of personal, health, or credit information can be anonymized to comply with complex cross-border privacy laws and regulations.
  • Powerful masking capabilities: A range of masking functions is repeatable across systems to ensure business processes are reliable and precise.
  • Performance: Dynamic data masking’s high-speed engine ensures no impact on user throughput. Persistent data masking can scale to mask terabytes of data for large test, outsourcing, or analytic projects.
  • Role-based masking: Dynamic data masking accommodates data security and privacy policies that vary depending on users’ locations.
  • Data connectivity: Take advantage of comprehensive integrations and connectors with a wealth of Informatica connectors to on-premises and cloud data sources.   
  • Monitoring and compliance reporting: Data security and privacy professionals can validate that identified sensitive data has been masked to meet security and privacy policies.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                

Customer Success Stories

M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence.


Vale delivered archived data compression rates averaging 95 percent, and saved $1 million annually in storage costs