Data Masking

Protect sensitive data
from unauthorized access.


Key Features

Data can be de-identified and de-sensitized so that sensitive information is anonymous when used for support, analytics, testing, or outsourcing.

Precision for data privacy laws

Combinations of personal, health, or credit information can be anonymized to comply with complex cross-border privacy laws and regulations.

Powerful masking capabilities

A range of masking functions is repeatable across systems to ensure business processes are reliable and precise.


Dynamic data masking’s high-speed engine ensures no impact on user throughput. Persistent data masking can scale to mask terabytes of data for large test, outsourcing, or analytic projects.

Role-based masking

Based on role and location, dynamic data masking accommodates data security and privacy policies that vary based on users’ locations (e.g., accessing data in the U.S. vs. Switzerland).

Data connectivity

Informatica has developed comprehensive integrations and connectors with its long-term heritage in data integration and management.

Monitoring and compliance reporting

Data security and privacy professionals can validate that identified sensitive data has been masked to meet security and privacy policies.

Data Masking Products

Dynamic Data Masking

Masks data when accessed by users without changing the original source data.

Persistent Data Masking

Masks data in place or when copied to test, support, or outsource environments.

Customer Success Stories

Hot Telecommunications

Hot Telecommunication quickly gained compliance with regulations and accelerated development of telecom solutions


Vale delivered archived data compression rates averaging 95 percent, and saved $1 million annually in storage costs