Data Masking: Safeguard private data

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Protection by anonymization

De-identify sensitive data to anonymize it for safe use in customer support, analytics programs, testing, outsourcing, and more.

PRODUCT FEATURES

Data Masking: Key features

Protect your business operations and DevOps/test environments by masking data based on user roles, locations, use.

Powerful masking & protection

Repeat consistent masking obfuscation functions across systems for reliable business processes; preserve format during application

Fine-grained precision

Anonymize fine-grained combinations of specific data types to comply with global privacy regulations.

Integration without modification

Nonintrusive data masking supports heterogeneous environments and portability without the need to modify apps.

Role & location-based masking

Dynamic data masking accommodates privacy policies that vary depending on context, such as users’ locations.

High performance & scale

A high-speed engine reduces impact on throughput; mask terabytes of data for large-scale projects.

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Comprehensive reporting

Audit that classified data has been masked to meet security policies and privacy compliance needs.

PEER REVIEWS

See what our customers are saying

Get real-world insights and reviews for Informatica Data Masking.

Gartner Peer Insights

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5.0

“We can easily prevent unauthorized users from accessing confidential, important and sensitive information. Dynamic Data Masking helps us improve data security and privacy.”

Data Analyst
Services Industry

HOW YOU CAN USE DATA MASKING

Complete coverage for your data security needs

Our solutions help you protect live data and data in place, in real-time, by user role, by use case, and more.

  • DYNAMIC DATA MASKING
  • PERSISENT DATA MASKING

Create flexible masking rules based on user authentication level

Block unauthorized users from sensitive data with real-time data de-identification that can be customized for compliance with privacy policy requirements.

See how HOT Telecom uses data masking to allow sensitive data access only on a need-to-know basis.

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Mask static data in place or when copied to test, support, or outsourced environments.

Obscure data while retaining context and referential integrity to create realistic, de-identified, compliant data for use in DevOps/testing, analytics, support, and more.

Independence Health Group builds and tests high-quality apps without the risk of unauthorized access.

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Make smart management decisions about governing sensitive data

What does it take to protect data at scale? Develop an action plan to tackle today’s privacy challenges with “Data Privacy for Dummies.”
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Analyst Reports, eBooks, and More

Recommended data masking resources

Solution Brief

Informatica Advanced Masking Solution

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Data Sheet

Dynamic Data Masking

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Data Sheet

Informatica Persistent Data Masking

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Analyst Report

Sensitive Data Management: A Bloor Spotlight Paper

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Solution Brief

Informatica Secure Testing Solution

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Ebook

Intelligent Data Privacy

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RELATED PRODUCTS & SOLUTIONS

Safeguard your most valuable asset

Build and extend your data privacy framework with our market-leading solutions.

Informatica Data Privacy Management

Informatica Data Privacy Management provides data privacy intelligence and automation that helps you discover, identify, analyze, and remediate data risk.
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Test Data Management

Provides secure, automated provisioning of non-production datasets to meet development needs
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CCPA Compliance

Learn how to prepare for CCPA requirements with a data privacy governance framework.
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Comply with GDPR

Learn practical steps for GDPR compliance across the enterprise.
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Are you ready to accelerate your business?

LET’S GO

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Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.