Dynamic Data Masking

Data security and privacy for data
in use by both mission-critical and
line-of-business applications.

Prevent unauthorized users from accessing sensitive information with real-time data de-identification
and de-sensitization.

Your IT organization can apply sophisticated masking to limit sensitive data access with flexible data masking rules based on a user’s authentication level. Blocking, auditing, and alerting your users, IT personnel, and outsourced teams who access sensitive information, it ensures compliance with your security policies and industry and civil privacy regulations.

Dynamic Data Masking also lets you:
  • Dramatically decrease the risk of a data breach
  • Easily customize data-masking solutions for different regulatory or business requirements
  • Protect personal and sensitive information while supporting offshoring, outsourcing, and cloud-based initiatives
  • Secure big data by dynamically masking sensitive data in Hadoop.

Info Security Products Guide Gold Winner

Informatica Dynamic Data Masking won the 2014 Gold Award for Database Security, Data Leakage Prevention/Extrusion Prevention  by Info Security Products Guide.

In addition, Informatica Secure@Source won the 2015 Gold Winner in New Products and Services.

Read press release

Related Products & Solutions

Test Data Management

Securely provisions test and development data by automating data masking, data subsetting, and test data-generation capabilities.

Persistent Data Masking

Masks data in place or when copied to test, support, or outsource environments.


Delivers data security intelligence so organizations can understand sensitive data risks and vulnerabilities.