What role does clean, consistent customer information play in your marketing, sales, and customer service initiatives? It plays a big role—huge, actually—whether you realize it or not. And if you don’t, chances are incomplete, inaccurate, and inconsistent customer data is hindering your ability to deliver great customer experiences.
If your goal is to engage customers across every point of contact—personalized marketing offers, relevant online and in-store interactions, or relationship-building customer service calls—knowing precisely who your customers are and their relationship with your business is key to attracting them, retaining them, and building their loyalty.
After all, the Jonathan P. Robertson who’s married with two kids, a dog, and a home in the suburbs is a very different person from the formerly single Jon Robertson who lived in a high-rise apartment in the city and traveled frequently for work.
Wouldn’t you want to interact with them differently? What if you didn’t know they were the same person?
That’s where Informatica’s Total Customer Relationship solution comes in. Our solution:
Our Total Customer Relationship solution fuels business and analytical applications with clean, consistent, and connected customer profiles so marketing, sales, and customer service teams can get back to doing what they do best—which isn’t pulling fragmented customer information into spreadsheets and reconciling it manually.