The marketing team’s goal is to acquire new customers and grow existing customer spend. To do this, they must have access to consistent customer data.
Our Total Customer Relationship solution for marketing fuels your marketing applications with clean, consistent, and connected customer profiles so you can focus on creating meaningful customer segments for personalized marketing campaigns that boost response and conversion rates. It helps marketing increase:
Informatica’s marketing solution:
Citrix uses Informatica solutions to gain complete customer insight on all products
Informatica improves marketing-lead-to-opportunity conversions by more than 200%
CHRISTUS Health uses an enterprise information management system to efficiently capture, normalize, and interrogate data