Harness the Power of Social Media Using Existing IT Infrastructure and Resources
Informatica PowerExchange for Social Media provides native, high-performance connectivity to social media data in popular networks like Facebook, Twitter, and LinkedIn. It enables IT organizations to harness the power of social media using their existing IT infrastructure and resources. With Informatica PowerExchange for Social Media, IT organizations can access social media data and integrate it with other sources of interaction and transaction data to provide a more complete and trusted view of the business.
- Integrate customer data shared on social media networks into CRM systems for gathering real-time intelligence and making better business decisions
- Capture and analyze social media data to help the business better understand customer sentiment and satisfaction, market trends, and competitive threats
- Deliver big data analytics integration and processing projects much faster with universal data access and a fully integrated development environment
Informatica PowerExchange for Social Media Key Features
- Enterprise connectivity to Facebook, Twitter, LinkedIn, Kapow, and DataSift for accessing and extracting data from social media networks and web sites and integrating this data in batch or real time with mainframes, databases, appliances, applications, and other data stores, whether they’re on premise or in the cloud—all without hand coding
- Metadata-driven development environment for rapid design, development, and deployment